IndiQuest Releases Report Titled “Rural Insurance in India – Opportunities and Challenges”

This report highlights the opportunities for insurance products in rural India as well as the current challenges. The report also gives a 360-degree view of the rural Indian market, which could be explicitly helpful to companies planning to tap this market.

Mumbai, India, January 23, 2010 --( IndiQuest Research Services has released its report titled, “Rural Insurance in India – Opportunities and Challenges” today. The report released, focuses on the potential of life and health insurance in the Indian rural regions.

During the past decade India has registered consistent economic growth which has catapulted prosperity in the country. This growth in the Indian markets - broadly divided as urban and rural-have attracted high levels of foreign investments. The investment influx propelled economic growth in the Indian urban regions leading to its rapid growth and subsequent saturation as well. The focus of companies across sectors, thus, is gradually moving to the urban markets counterpart, the Indian rural market.

The rural markets, too have gained from the changes in the economy with the overall per capita income, literacy levels and the introduction of new products and services having increased over the decade. Other triggers to the rural regions economic development include the Indian government policies of loan waivers, employment guarantee schemes and better housing facilities. Amongst the sectors that have commenced their foray in the rural regions insurance reveals a huge potential, with high awareness levels and low penetration of insurance. The report explains the rural regions, its demographics and links these statistics to the opportunities and challenges that life and health insurance display in the region.

The report containing facts, figures and tables describing “Bharat”- Rural India is an important reference document for strategists and marketing managers in the insurance sector. To know more about the report, please contact

About IndiQuest Research Services

IndiQuest, is a provider of customised business research and analysis services. Our service offerings cover industries, sectors, companies, and people across all verticals. The products range from market study reports, competitor reports and industry reports to company and people profiles. We also provide bespoke news monitoring services. IndiQuest has a team of skilled and qualified researchers and analysts with experience on diverse projects across several verticals. For more information about our offerings, please visit our website -

For views of the IQ Research team, please visit our IQ Analysts weblog -

For further information, please write to

IndiQuest Research Services Pvt. Ltd.
Naina R Acharya
+91 22 26440523