Los Angeles, CA, January 23, 2010 --(PR.com
)-- BFM Digital (http://www.bfmdigital.com), a leading digital music aggregator and distributor of independent music headquartered in Los Angeles, CA, announced today the addition of comprehensive marketing and publicity services available to its content partners. The announcement follows the recent creation of a marketing department positioning BFM to be more competitive in the digital community.
The new services, which are being offered as both pre-designed bundled packages and a la carte to those that would like to build their own marketing campaign, identifies the new strategic direction of the company. Some of the services include targeted press releases, publicity, viral marketing, consulting, social media campaigns, online radio promotions, mobile marketing, and more.
“Everyone knows how critical online marketing is to the growth and development of a label or artist. Unfortunately, most content providers do not have the resources or skills necessary to take advantage of the various digital opportunities,” says CEO Steven Corn. He continues, “These services are intended to give emerging artists and labels access to the same tools that major labels use.”
“Sounds True works with BFM as an extension of our marketing department, relying on BFM’s expertise in the digital space to define and implement viral marketing and social media initiatives that have delivered meaningful results for our releases,” says Director of Sales at Sounds True, Dana McElwain.
The addition of these services exhibits BFM’s continued commitment to serving the independent music community by increasing opportunities for monetization of content. Other such monetization opportunities include advertising revenue share deals with Myspace and YouTube, which are available to all of BFM’s content partners.
About BFM Digital, Inc.
BFM Digital is a global digital music company committed to serving the independent music community and delivering quality music, spoken word and video content to leading online retailers worldwide. Representing a diverse catalog of indie labels, artists and publishers, BFM distributes to all of the major music services including iTunes, Amazon, Rhapsody, eMusic, Napster, Walmart, Nokia and many more. With an unparalleled commitment to personalized service, BFM works closely with their content providers from around the world to ensure maximum exposure of their catalog by customizing marketing efforts and building strong relationships with BFM's digital store partners.