IISEIE Workshop Delivers Education to Help Mexico Achieve Economic Growth Through Development of a Local Software Economy

Mexico City, Mexico, January 29, 2010 --(PR.com)-- Start Up software developers attended the Microsoft Innovation Academy Workshop held in Mexico City, Mexico last month where they gained valuable knowledge and insights on best business practices within the Information and Communications Technology (ICT) sector, designed to help stimulate the local software industry.

Hosted by The International Institute for Software Economics, Innovation and Entrepreneurship Inc. (IISEIE), The Microsoft Innovation Academy Workshop was established to support software startups and entrepreneurs in developing specific skills to assist in growing their business.

Delivered by experts in the global software industry, the content of the workshop covered a number of areas critical for Mexican software businesses to succeed in the dynamic software market. Attendees to the workshop were provided with practical advice in key areas such as strategic development, sales and marketing, operational management, capability development, collaboration and channel management.

As well as covering business practices from successful operations within the international ICT sector, the Microsoft Innovation Academy also examined the local software market conditions including opportunities and challenges that would contribute to economic growth within Mexico of this emerging industry. Attendees gained insights into the structure and market mix of the current software economy, as well as export and local channel opportunities.

Ricardo Medina, Local Software Economy Lead from Microsoft Mexico was delighted to work with IISEIE to support the global community of software entrepreneurs.

“Ideas that improve the way we live and work often emerge from start-ups, that's why Microsoft introduced the programme for software start-up companies last year. Now we are helping them get the skills they need to succeed through the Innovation Academy programme. It's about giving them access to people who can help to solve problems, and it's about creating networks of innovative businesses. All this helps great people, turn great ideas into reality”.

The Microsoft Innovation Academy Workshops are currently being implemented on behalf of Microsoft by IISEIE into 24 countries in 2010.

Formed in 2009, ISSEIE is a non-partisan, not-for-profit international organization whose members comprise of researchers, software companies, and industry practitioners from the global software sector. The organization is committed to building local software economies through applied research and best practices that both informs and aligns industry based programs.

For more information on the Microsoft Innovation Academy or IISEIE visit www.iiseie.org

Malcolm Fraser
+64 21 663 617