Cass Business School Academic Wins Higher Education Book of the Year

London, United Kingdom, January 27, 2010 --( 'Marketing: Real People, Real Decisions', co-authored by Vince Mitchell, Professor of Consumer Marketing at Cass Business School won the prestigious Pearson Higher Education Book of the Year Award at a ceremony in Monte Carlo last week. The book was chosen from a strong shortlist, including a text from world leading marketing guru Professor Philip Kotler.

The book provides a comprehensive consideration of current issues in marketing, such as the economic downturn, and provides a stimulating and interesting marketing course for students. The text is supported by an evolving online resource featuring lecture notes, handouts and the latest advertising viral videos.

Professor Mitchell said: “A tremendous amount of teamwork went into producing this book and with its unique real-life dilemmas in every chapter coupled with an outstanding resources package, this award reflects the enthusiasm, dedication and skill of all those involved in its development.”

Located in the heart of London’s financial district, Cass Business School ( is a leading provider of business and management education.

Our MBA is recognised globally as a market leader, we have the widest portfolio of Specialist Masters programmes (MSc) in Europe and our Undergraduate School is one of the best in the UK. Ranked in the UK’s top 10 business and management research schools, means we attract leading PhD students.

Cass Business School
Nick Jones
+44 (0) 20 7040 8600