San Diego, CA, January 27, 2010 --(PR.com
)-- Digital Group Audio (DGA), developer and manufacturer of innovative, high quality audio/video products, is thrilled to announce its participation in the California State University San Marcos (CSUSM) Senior Experience Program. DGA will host four graduating seniors for one semester starting in February, 2010. Students will utilize guerilla and viral marketing tactics, in creating interesting and compelling campaigns spread through social media networks, building DGA’s brand awareness. Brand awareness is of timely importance, as DGA prepares to launch its new product line in 2010 alongside its benchmark product, Livespeakr™, a unique, ultra- portable, multi-functional speaker system for a variety of iPhone and iPod devices.
“Large companies have millions of dollars at their disposal to advertise their products. Smaller companies, like DGA must rely on creative energy and innovation to create buzz and increase brand awareness,” says DGA President Erik Groset. “As an alum of CSUSM and a graduate of the Senior Experience Program, I knew the resources for creativity in the program were unlimited. We are very excited to have the student team join the DGA team.”
For more information about Digital Group Audio or the Livespeakr™, the ultra-portable speaker system, visit http://www.digitalgroupaudio.com/. For more information on the California State University San Marcos Senior Experience Program, visit http://www.csusm.edu/coba/programs/seniorexperience.html.
About Digital Group Audio
Digital Group Audio (DGA) was founded in 2007 as a start-up dedicated to manufacturing innovative, high quality audio/video products that are functional and stylish. DGA travels the world searching for the highest quality parts and speakers to ensure each DGA sound system offers unparalleled sound quality. Products are designed to make consumers lives easier and more enjoyable without compromising style. DGA is a privately held company based in Carlsbad, Calif. For more information, please visit http://www.digitalgroupaudio.com/
About the California State University San Marcos Senior Experience Program
The Senior Experience Program in the College of Business Administration at California State University San Marcos matches teams of students with projects submitted by local businesses and organizations. Students gain by working as consultants on rigorous, real-world projects that require teamwork and application of classroom knowledge. Businesses gain by receiving concentrated attention from bright, energetic teams that provide a fresh, independent look at their projects. Each student team works under the supervision of a faculty member.