Top Database Veteran and Author Sheryl Larsen Partners with SoftLake Solution's InfoZoom

Top database expert Sheryl Larsen and leading data analysis tool InfoZoom join up to improve organizational business intelligence

Minneapolis, MN, January 27, 2010 --( Internationally recognized researcher, consultant, author and lecturer Sheryl M. Larsen is adding business intelligence leader InfoZoom to the top of her favorite analytics tools. With 25 years experience as a data expert, Larsen has many articles and a co-authored book to her credit. And now she has become an InfoZoom evangelist.

Arriving months ago to North America, InfoZoom is a cost effective data analytics tool that has been called the future of business intelligence by leading industry analysts. “InfoZoom is a data quality software tool that revolutionizes data analysis and visualization for any industry” says Larsen. “InfoZoom’s unique in-memory analytics coupled with compression technology enables a broader class of users to quickly explore large disparate data sources and discover insights with very little IT support.”

Indeed InfoZoom uses emerging BI technology in-memory analytics to give a big picture overview of all kinds of user data. The result is that some clients save 70% of their analysis time. Larsen adds “I can personally attest that this is a one of a kind self serving data analysis and visualization tool.”

For more information or a free online webinar on InfoZoom, visit or call 800 958 9666 (ZOOM). And tell them Sheryl sent you.


Sheryl Larsen is an internationally recognized researcher, consultant and lecturer, specializing in large scale DB2 systems. Larsen has 25 years experience in DB2, with many articles and a co-authored book, DB2 Answers, to her credit. She is a member of the IDUG "Speaker Hall of Fame" and is currently President of the Midwest Database Users Group ( Please visit Sheryl at

SoftLake Solutions is a Minneapolis, MN based provider of business intelligence software and consulting solutions. The company is the North American source for InfoZoom, a powerful visual data analysis application. With 36,000 users worldwide, InfoZoom is used in a diverse set of industries. For more information on SoftLake Solutions, please visit us at
SoftLake Solutions
Steven Pesklo
1 888 958 9666