Canadian Television Sales Connects U.S. Advertisers to Canadian Soccer Fans

Canadian Television Sales is now helping U.S. advertisers place media buys during the 2010 FIFA World Cup games, which will air in early June on CBC in Canada.

New York, NY, February 04, 2010 --( Canadian Television Sales (CTS), the largest U.S. representative of Canadian media properties, is gearing up for one of the most popular sports events in Canada: the 2010 FIFA World Cup South Africa.

The games begin in early June and will be broadcast live in HD on CBC Television, Canada’s national public broadcaster. Matches will also be aired on Radio-Canada, the French counterpart of CBC, providing complete bilingual services for Canadian fans.

“Soccer is the number one participatory sport in Canada, and the World Cup has an engaged, loyal Canadian audience,” says Michael Custardo, president of CTS. “And as the exclusive U.S. representative of CBC/Radio-Canada’s television and online properties, we’re excited to bring this opportunity to U.S. advertisers who are looking to reach this audience.”

In addition to airing the games in live HD, one game will repeat each day in prime time (7 p.m. in all regions), and another will repeat during late night (11 p.m. in all regions). All games will be streamed live on and will be available online after the game has ended (On Demand). “This is the first time that all games of the FIFA World Cup will be available on conventional broadcast television, the first time they’re fully available in French, and the first time any of the games will be available online to Canadians,” says Custardo. “It’s a tremendous opportunity for advertisers.”

For more information on advertising during the 2010 FIFA World Cup South Africa, call 212-967-1999 or visit

About Canadian Television Sales:
Canadian Television Sales (CTS) provides American advertising agencies with the knowledge, resources and ability to place advertising on Canadian television, radio stations and online properties. CTS was created over 12 years ago to provide television stations in Canada with a dedicated sales force and respond to the increasing number of requests from advertising agencies in the United States seeking to incorporate Canada into their upcoming media campaigns. Through the years CTS has worked with media buyers and planners to pass along unique Canadian advertising opportunities to their advertisers. For more information, visit

About Canadian Broadcasting Corporation (CBC):
CBC is Canada's national broadcaster and one of its largest cultural institutions, offering 29 services on radio, television, the Internet, satellite radio and digital audio. As the French extension of CBC, Radio-Canada delivers a broad range of general, special-interest and innovative programming, news and information to French-speaking Canadians.

Canadian Television Sales
Mariellen Brown