Scott Hawaii Brings Island Slippahs to the Mainland for 2010

Hawaiian flavor and classic styling combine with quality materials and unmatched comfort to make 2010's line on sandals "the year of the slipper."

Honolulu, HI, February 11, 2010 --( A favorite of Hawaiian locals and visitors, the Scott Shoe Company has been outfitting feet on the Islands since 1932 with the native footwear of choice: the Flip Flop. In an effort to spread the Aloha spirit to the US mainland Scott Hawaii has a new product range set to debut for Spring 2010 that combines Hawaiian influence and beach aesthetic with their undying commitment to top quality materials and comfort; the outcome is a winning combination no matter what you call them: sandals, flip flops, slippers or "slippahs".

"For 2010 we wanted to emphasize the old school flavor of Scott Hawaii" said designer Vanessa English-Casella of the new product line. "With so much history it was a great opportunity to take some of the classic designs from the '70's and '80's and reinterpret them to appeal to the steadfast Scott Hawaii customer, as well as offer something different to those who may not be as familiar with the brand. By adding more fashion forward colors to in-line classics such as the Milo sandals style for men and the Nohea flip flops style for women, we are able to show growth and forward thinking as a company as well as Wow our repeat customers with updated versions of their favorite Scott Hawaii slippers."

Updates to the men's slippahs line for 2010 include a new series of white-bottomed sandals for boaters based on the companies long-rooted success with Hokulea style; a completely water-friendly flip flop that uses 100% rubber in white as the outsole, so that it is non-marking on boat decks. Lovers of this longstanding style can now choose not only from new strap designs in their favorite slipper, but can also add new styles Wai and Aukai to their wardrobes. Both new styles are offered in multiple colors and feature the same non-marking bottom, but differentiate themselves through detail in the strap and bottom units. Long known as a premium leather sandal supplier Scott Hawaii ups the ante in this category as well, by adding pieced and laser etched detail to primo leather straps for an outstanding product in both looks and wear. The introduction of Spring 2010 products also allows Scott Hawaii to continue their partnership with surf legend Greg Noll via introduction of his newest signature style, the Pipe.

For women's sandals in 2010, Scott Hawaii does not disappoint. "We wanted to give people the opportunity to feel like they are on vacation any time they slip on a pair of flip flops," said English-Casella. "People think of Hawaii and can't help but smile- if they have never been there they want to go, and if they have been there they want to go back, no matter how many trips to the Islands they may have taken." Scott Hawaii has expanded its selection of flower-driven strap details for Spring 2010, as well as their more fashion-based faux leather collection, bringing more choices to girls who want to stand out in the crowd as far as their footwear is concerned. The popular all leather Lanui style, a lei-inspired piece with flower dye cuts threaded through the straps now has a little sister style to go with it; the Honua, which features tonal or contrasting "leaves" on the strap and complimenting floral cut-outs on the inside and outside of the strap. If you prefer a wedge the Pualani may be the style for you, or try the new Pua for a similar aesthetic with a little less height but just as much style. If your look is all about fashion there is plenty to chose from, including Ilikea and new additions Ohia, Pinao and Okua to name a few." "We wanted to break up the brown and black palette, but at the same time wanted to keep the look neutral and easy to wear, so we added cork accents on footbeds and midsoles, all of which have been very well received." added English-Casella.

Kids flip flops product bows for Sp10 too, with a small but strong collection offering basics to little boys and fashion to the little girls (and the moms who are buying them). The Sp10 product line has been previewed by retail buyers at the Outdoor Retailer Spring Market, held in Salt Lake City, UT, with Steve Scott, President and son of the company's founder, in attendance to assist sales and share the stories of the company's history. He remarked on the acceptance of the line into a new customer base and stated that beach, surf and outdoor stores are all looking for the same thing, great quality products that they can be proud to sell in their stores, and something that Scott Hawaii is happy to be able to supply.

Prominent surf and resort shops in Southern California such as Jacks Surf Shop, Sun Diego, Hansens, Spyder Surf and Beach House have had such successful tests with the Scott product line that they are now available on the sales floor all year. If you don't live in an area with one of these shops you can still find Hawaii's most famous footwear brand. This year on-line vendors such as and Amazon have begun carrying the entire product line of the Original Primo Hawaiian Slipper Company, Scott Hawaii.

Scott Hawaii
Michael Scott