PcPools Notes Fourth Quarter Increase in Sales

Specialty Retail Shopping Continues to Move Online.

St. Paul, MN, February 12, 2010 --(PR.com)-- PcPools one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners notes that total overall online sales increased about four percent (4%) on Cyber-Monday and during the fourth quarter 0f 2009.

Despite the downturn in the overall U.S. retail sales, Internet research company COM Score Inc. reported that overall online sales spiked 4 percent to $913 million on “Cyber-Tuesday” not Cyber-Monday. For the record Cyber-Monday was the second busiest day of the Holiday season. PcPools Marketing Director Ted Robinson had this to say, “While our product line is not a traditional fourth quarter product line, PcPools continues to experience increased traffic and sales in the fourth quarter over 2008 levels. We see this as extremely encouraging development for PcPools and we continue to hope that it will remain positive.” Traditional brick and mortar retailers continue to see sluggish retail sales for the entire year. Robinson continued, “Online consumers are very sophisticated and are increasingly looking for the convenience of at home delivery with free shipping. Rather than drive from store to store price shopping, consumers are using the internet to research, price shop and purchase many items. We believe there is a high correlation between our warehouse direct pricing, free shipping and our continued sales increase. In this economic climate in particular, free shipping on all our pool supplies, including pool equipment and above ground pools is really appreciated and valued by our customers.”

About PcPools

PcPools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial swimming pool markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. PcPools product line includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool chemicals, pool covers and accessories, all of which are sold through catalog and internet channels. PcPools’ strong relationship with leading pool supply manufacturers and distributors creates a truly unique product offering of quality and value for its customers.

Note to Editors: If you are interested in viewing addition information about PcPools please visit the following websites:

http://www.pcpools.com

For additional information contact:

Theodore Robinson
Marketing Director
PcPools
877-727-6657

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PcPools
Ted Robinson
877-727-6657
www.pcpools.com
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