Choice Logistics Establishes Regional Hub in Dubai to Better Serve Middle East

Location provides more efficient and less expensive regional access for mission-critical service parts.

New York, NY, February 18, 2010 --( Choice Logistics, the global specialist in outsourced mission-critical service parts logistics services, has announced Dubai as its newest regional hub. It will serve as a primary gateway for the Middle East, providing more efficient access for service parts at a lower cost. The market was previously utilized for forward stocking only, and has transitioned into a more strategic role as client needs have evolved.

Choice will be able to act as Importer of Record (IOR) on behalf of clients shipping to and from the hub, to coordinate fulfillment and shipment of high-tech spares. The site allows parts to be shipped into surrounding countries, such as Saudi Arabia, in just two days, as opposed to 25 when previously shipped from Europe.

“The Middle East can be a challenging and expensive operating environment from a logistical standpoint,” said Luisella Basso, senior Manager for Global Trade Compliance at Choice. “The Dubai location provides a more efficient entry point to manage and distribute mission-critical service parts throughout the region. Choice is committed to identifying proactive solutions that help improve our clients’ ability to better serve their customers. This move is in direct response to their pressing needs for more efficiency and reduced costs.”

One of seven United Arab Emirates (UAE), Dubai’s business-friendly atmosphere helps bypass trade and compliance issues for regional commerce. This stems from Dubai’s membership in the Gulf Corporation Council, which has established trade agreements among its membership including Bahrain, Kuwait, Quatar, Oman, Saudi Arabia, and the rest of the UAE (Abu Dhabi, Sharjah, Ajman, Umm al-Quwain, Ras al-Khaimah and Fujairah).

Choice is already managing service parts for clients from its Dubai operation with positive results, and tangible economic impact. In the future, Choice plans to explore additional growth in the Middle East to help clients further expand market share and business opportunities in the region.

About Choice Logistics
Choice Logistics provides outsourced service parts logistics services to meet the unique challenges of mission-critical, global service organizations. More than 400 strategic stocking locations (SSLs) around the world provide 24/7 same-day solutions and strategic inventory management. Choice’s focused insight helps leading companies and provides them with a competitive advantage. Avaya, Cisco, Dell, EMC, Fujitsu, Hitachi Data Systems and others have selected Choice as their preferred global provider of outsourced logistics. To learn more about Choice Logistics, visit; call (800) 593-2108, or e-mail

Choice Logistics
Thomas Moore