Sports Bra Designer KALYX Honors Surfer Holly Beck as "Woman of the Week"

Inglewood, CA, February 21, 2010 --( Sports bra designer KALYX Technologies, Inc. is honoring surfer Holly Beck as their newest "Woman of the Week."

Says KALYX Founder and CEO, Kimberly Cayce, "It is our pleasure to acknowledge the accomplishments of amazing and inspirational women through the KALYX 'Woman of the Week' Award. As a company, KALYX is committed to helping other women enjoy active and healthy lifestyles, and, our commitment extends far beyond creating revolutionary products. We recognize a need to acknowledge other women, and, to celebrate their accomplishments, careers and their dedication to becoming leaders in their fields.”

KALYX announced today that professional surfer, writer, actress and model, Holly Beck, is being honored as the KALYX "Woman of the Week." Says Cayce, "Holly embodies the spirit of the KALYX woman in so many ways. We admire her for her dedication to her sport, her inner-strength and beauty and for being a role model and teacher to women young and old. To see the full article on the KALYX Woman of the Week, visit the official blog of KALYX Technologies, "BUSTED! The Intelligent Woman's Guide to Substance, Style & Sports Bras."

Visit and to read more.

About Holly Beck
Holly is one of the world’s top surfers. She is a former NSSA National champ and is currently competing on the WQS. She is a spokesperson for many popular brands and is also known for appearances on television shows such as North Shore Boardinghouse and The Best Damn Sports Show. She also does online surf commentary on many online web casts including the ASP Pro Tour, Surfline, and She enjoys spending time in Nicaragua where she recently started a new woman’s surf retreat, Suave Dulce.

About KALYX Technologies, Inc.
Founded by former NCAA All-American and former professional golfer Kimberly Cayce, KALYX sports bras are activity-specific, and, are engineered to work with a woman’s body depending on what type of activity she enjoys.

Every KALYX Sports Bra incorporates K-FORCE, a revolutionary, ultra-lightweight, quick-dry fabric made from recycled polyester fibers. Each KALYX sports bra helps take three to five 3 – 5 plastic drinking bottles out of a landfill.

KALYX launched its new blog, "BUSTED! The Intelligent Woman's Guide to Substance, Style and Sports Bras" as a way to help empower, inspire and motivate other women.

KALYX Technologies
Devon Thomas