Bloomington, IN, February 25, 2010 --(PR.com
)-- Making Mediation Your Day Job
Stress-free, Street-tested Marketing Guidebook for Mediation Entrepreneurs
Making Mediation Your Day Job: How To Market Your ADR Business Using Mediation Principles You Already Know by Tammy Lenski, Ed.D.
Dr. Tammy Lenski is all about problem solving — for her clients and for fellow conflict resolution professionals. After more than a decade in successful private practice as a mediator and conflict resolution consultant, Lenski found herself resolving more than conflict when colleagues worldwide began turning to her for advice about building their own thriving businesses. Those repeated requests ultimately lead to Making Mediation Your Day Job, destined to become the definitive marketing guide for any new or seasoned mediator wanting to build a successful practice.
Written by a mediator for mediators (and those who want to be) using common mediation principles as marketing fodder, Making Mediation Your Day Job (published by iUniverse) speaks to mediators in language they understand and already embrace — uncovering a market’s greatest interests, framing services to speak to those interests, and building dialogue with potential clients. By working with mediators where they are, Lenski’s street-tested approaches aim to make even the most reticent mediation marketer approach the task of practice-building with energy and excitement.
About the Author
Dr. Tammy Lenski mediates, consults, and educates worldwide. In full-time practice since 1997, Tammy has taught mediation and conflict resolution to hundreds of undergraduate and graduate mediator students; trained workplace teams throughout the US; coached executives, senior teams and couples in the art of effective conflict resolution. As a professional mediator, conflict resolution consultant, executive coach, and accomplished public speaker, Dr. Lenski has gained authority status in the field of ADR. She’s been the ‘go-to source’ for articles about conflict resolution by major media including Redbook, Working Mother, HOW Magazine and Monster.com. Her professional writing credits span the gamut from academic journal to the premier dispute resolution trade publication ACResolution to worldwide readership of her blog ConflictZen.com to contributing author to the social media marketing book Age of Conversation 2. Making Mediation Your Day Job is her first book and has been chosen for the Editor’s Choice and Star Awards.
Making Mediation Your Day Job
Available from: www.iUniverse.com, www.bn.com, and www.amazon.com
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