Dragon’s Den Taps Toronto’s UseMyServices for Upcoming Show

Toronto-based entrepreneurs, Joseph Iuso and Brian Crozier, have been selected to appear in an upcoming episode of the hit CBC show, Dragon’s Den. The duo will get a “once in a lifetime” chance to pitch their company, UseMyServices, and it's proprietary online payment solution to the panel of multi-millionaire entrepreneur "Dragons."

Toronto, Canada, February 26, 2010 --(PR.com)-- Toronto-based entrepreneurs, Joseph Iuso and Brian Crozier, have been selected to appear in an upcoming episode of the hit CBC show, Dragon’s Den.

The duo will get a “once in a lifetime” chance to pitch their company, UseMyServices, to the “Dragons,” a panel of savvy, multi-millionaire, Canadian entrepreneurs, in the hope that they will be intrigued enough to invest their time and, more importantly, their money, in the company.

The company’s appearance on Dragon’s Den is unusual in that it represents quite a departure from the usual presentation. Typically, ventures chosen for a Dragon’s Den appearance are little more than a dream in search of funding. UseMyServices, on the other hand, is a 7 year old company with a proprietary technology that lets consumers use their online bank account to shop online, without exposing any financial details to anyone.

“We were surprised to be accepted, since we don’t really fit their usual profile,” said UseMyServices CEO, Joseph Iuso. “They normally only look at start-ups rather than an expansion situation. But, our technology is really the ‘next generation’ for global payments, so I think they found us interesting even if we are already established.”

The show was actually filmed in late 2009, and the pair cannot reveal the outcome of their ‘pitch’, but both agreed that it was a great experience.

“The Dragons are such an accomplished group of entrepreneurs,” commented Crozier, who heads up the company's business development efforts. “It’s amazing that they can even find time in their schedules to do something like this - but it really is such a boost to the entrepreneurial community that this opportunity exists!”

To see how Iuso and Crozier fare with the Dragons, the episode airs March 3, 8PM ET, on CBC.

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UseMyServices, Inc.’s proprietary technology allows your customers to pay for goods and services using their online banking service - in real time. It’s as close as you can get to a cash transaction online.

For more information on UseMyServices, visit us online at
http://www.usemyservices.com

Contact: Brian Crozier
brian@usemybank.com
416-822-3633

For more information on 'Dragon's Den' visit http://www.cbc.ca/dragonsden/about.html

Contact: Pricilla Sreedharan
Priscilla.sreedharan@cbc.ca
416-205-7573
Contact
UseMyServices, Inc
Melody Wigdahl
513.288.2745
http://www.usemyservices.com
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