Portland, OR, March 01, 2010 --(PR.com
)-- Act-On Software announced that its flagship Act-On Marketing Service had received AppExchange certification from Salesforce.com.
The Act-On Marketing Service for Salesforce.com allows marketing departments to manage all of their online marketing channels, including online events, from a single web application, with seamless access to their Salesforce.com database of contacts, leads, saved reports and campaigns. The service allows salespeople to see, right from within their Salesforce.com accounts, their prospects’ responses to all of the company’s marketing touch points and campaigns. They can also send marketing-approved emails to their prospects with the push of a button in their Salesforce.com interface.
“We are excited to bring the Act-On Service to AppExchange”, said Raghu Raghavan, Founder and CEO of Act-On. “With this certification, we are able to bring to the Salesforce Professional Edition community the proven integrated sales and marketing solution that our Salesforce Enterprise Edition customers have been using for the last 6 months.”
A unique aspect of the Act-On Marketing Service is its out-of-the-box integration with the two best-of-breed SaaS solutions in the market. “With our deep integration with both WebEx and Salesforce.com, our customers no longer have to worry about webinars being outside the fold of marketing and sales process, nor do they have to continue a manual data transfer process between these two key platforms. It is all wired together and works seamlessly,” said Shawn Naggiar, Vice President of Sales and Business Development for Act-On.
Act-On customer Alan Brown, Vice President of Marketing for Apptricity, had this to say: “The Act-On Marketing Service has allowed my marketing organization to stop managing multiple marketing systems with disparate data and focus more time on true demand generation and the creative elements of Marketing. We feel truly empowered.”
As required by any AppExchange certification applicant, Act-On underwent an exhaustive 3rd party security assessment conducted by Salesforce.com and KPMG. “This assessment was valuable not only for the AppExchange certification, but also for the peace of mind of our current and prospective customers,” said Henry Harbury, Vice President of Engineering for Act-On.
About Act-On Software
Act-On Software, Inc. is an innovative provider of integrated online marketing services for the Fortune 5,000,000. We are privately held, with venture funding from Cisco Systems, Inc.
Act-On was founded by a team that previously designed and built one of the very first online marketing platforms for high-end retailers. With a decade of experience in building and running a high traffic SaaS marketing platform, and with feedback from a thousand customers over that period, we have created a new generation of marketing automation software aimed at the needs of the millions of smaller marketing teams looking for integrated solutions.
Whether you are a marketing professional looking for a do-it-yourself e-mail and web marketing service, or a team that needs the greater sophistication of our demand generation and lead qualification capabilities, you will find the Act-On service to be easy to use, with a rich feature set at a fraction of the cost of competitive systems.