Express Logic Expands European Presence with New Sales and Support Office in United Kingdom

ThreadX® RTOS adoption by UK developers prompts local support

San Diego, CA, November 02, 2006 --(PR.com)-- Express Logic, Inc., the worldwide leader in royalty-free real-time operating systems (RTOS), today announced that it has established a new sales and support office in the UK, to meet customer needs in that region. Responding to a growing base of developers using its ThreadX® RTOS, Express Logic has established local offices to better serve those customers and develop new business throughout Europe. Last year, Express Logic established two offices in Germany, and now extends coverage into Europe with a new office in the UK. Working with processor partners and system-on-chip (SoC) customers like ARM, ST Microelectronics, Infineon and Zoran, Express Logic (UK) Ltd., will extend Express Logic’s penetration into the consumer electronics, networking, automotive and industrial automation markets in the UK.

The team at Express Logic, UK, Ltd will be directed by Geoff Gibson, former Managing Director of Accelerated Technology (UK) Ltd. Geoff Gibson and his team bring 25 years of experience serving embedded developers in the embedded software world. The office is centrally located at Redditch in the West Midlands in order to offer comprehensive sales and support to new and existing customers of ThreadX embedded software.

“Express Logic offers a solid portfolio of real-time operating system products for European customers, ranging from its popular ThreadX® RTOS, to its companion NetX™ TCP/IP stack, FileX™ File System, and USBX™ USB Stack middleware,” commented Geoff Gibson, Director of Express Logic, UK, Ltd. “Today’s embedded developer needs integrated connectivity and a responsive RTOS. ThreadX delivers this in more than three hundred million devices. The UK team look forward to demonstrating how ThreadX can benefit embedded developers’ projects throughout the UK and Eire.”

Geoff and his team will support the UK and Eire from the Express Logic (UK) offices at:

Express Logic (UK) Ltd.
4b Empire Court
Albert Street, Prospect Hill
Redditch B97 4DA
Worcestershire, UK

Tel: +44 (0) 1527 597007
Fax: +44 (0) 1527 597701

“Our European business has grown to the point where it warrants local coverage and support, and our strong financial position enables us to capitalize on this opportunity,” commented David Lamie, vice president of sales for Express Logic, Inc. “The extensive experience of Geoff will enable us to better serve our European developers locally and to secure a solid Express Logic presence in our target markets.”

Contact:
For sales and support in the UK and Eire, contact info@expresslogic.co.uk, or call +44 (0) 1527 597007. For additional company information, visit www.rtos.com.

About Express Logic
Headquartered in San Diego, CA, Express Logic offers the most advanced run-time solution for deeply embedded applications, including the popular ThreadX® RTOS, the high-performance NetX™ TCP/IP stack, the FileX® embedded MS-DOS compatible file system, and the USBX™ Host/Device USB protocol stack. All products from Express Logic include full source-code and have no run-time royalties. For more information about Express Logic solutions, please visit www.expresslogic.com, call 1-888-THREADX, or email inquires to sales@expresslogic.com.

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ThreadX and FileX are registered trademarks, and NetX, CANX, USBX, preemption-threshold, picokernel, UDP fast path technology, are trademarks of Express Logic, Inc. All other brands or product names are the property of their respective holders.
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