Winchester, VA, March 01, 2010 --(PR.com
)-- The new site not only provides fundamental information for patients but also incorporates some new features including:
new blog dedicated to fitness & health, wellness and nutrition topics in line with a chiropractic lifestyle
an e-mail newsletter for patients and friends of Capitol Rehab of Winchester interested in guidance, tips and advice from Dr. John Doepper, DC, Director of Capitol Rehab of Winchester & co-founder of Capitol Rehab Management
ability to purchase supplements & related health products securely online via PayPal
ability for patients to request appointments online
social media sharing capabilities with a strong emphasis on Facebook and Twitter
“We are delighted with our new online presence,” says Dr. Doepper. “Not just for the sake of having a web site but specifically because we believe we’ve set up a strong foundation that aligns very relevantly to the rise of Health 2.0 — a term used to describe the progressive nature of today’s average patients who heavily rely on a variety of media and resources to research disease, treatment, and general health information. The internet is a key component of today’s Health 2.0 patient’s mix.”
Another unique aspect of this web launch project is that the chiropractic practice specifically chose a digital marketing service provider to create the new Capitol Rehab of Winchester web site as opposed to a traditional web design shop. “We felt it was important to employ the expertise of not just a web designer or web developer but of a service that fully understands all facets of digital and social media marketing, especially in the health care arena.”
“Our team is extremely proud of this web site launch,” says Mayra Ruiz, founder of Ruiz-McPherson Communications, a digital marketing and social media engagement service based out of Charles Town, West Virginia. “Above and beyond providing Dr. Doepper’s practice with an informative and content-shareable web site, the fact that a local medical practice has gone to such great lengths to integrate many aspects of digital and social media marketing in a holistic fashion has been an exciting endeavor for us to be a part of,” says Ruiz.
Direct-to-consumer (DTC) online information sources indicate consumers are actively searching general health sites, search engines, product sites, pharmaceutical company sites, social networking sites, and blogs/message boards/chat rooms for quality and relevant information pertaining to their health. “Social media has become a chief venue for such information gathering,” says Ruiz, adding that more than 80 million US adults use social media to create or read content on blogs, message boards, chat rooms, health social networks and communities.
“Various recent e-Health-related reports indicate that the consumer market in this space has grown significantly in the past five years, from 90 million consumers online for health in 2004 to nearly 160 million in 2009,” says Ruiz.
Dr. Doepper, an advocate of web 2.0 technologies in support of patient outreach and communications, will utilize his practice’s new web site to improve the quality of health and chiropractic-related communications and share of-value information to his patient base as well as others interested in the benefits of a chiropractic lifestyle.