Asbru Strengthens its E-Commerce Software Offering

London, United Kingdom, November 03, 2006 --( Asbru has released version 6.2 of the Asbru Web Content Management system. The main focus of this version is on strengthening the e-commerce capabilities of the system.

The Asbru Web Content Management system already provides merchants with a search engine optimized e-commerce solution with extensive store design control, product catalogue management and shopping cart.

In this latest release Asbru Software has added support for a wider variety of product types and payment service providers, more flexibility for web designers and improvements to make it easier to use for non-technical users.

Product templates to suit each product category can now be created. The implementation of product templates in the new version of Asbru Web Content Management provides website managers with complete control and flexibility over the layout of product pages. Product descriptions, photos, links, other media and custom product data can be added anywhere on a product page by placing special product attribute tags in a standard HTML/XHTML product template document. When non-technical users add new products they will automatically appear on the website and when selected they will be displayed in the product templates.

Further additions to this version include digital delivery of products, subscription handling and product options. Products such as e-Books, audio files and images can be sold and automatically delivered through the system. The entire workflow of subscriptions including automated email notifications to customers are also handled in the new version.

Version 6.2 also includes a new payment processing module architecture. As standard there is a payment processing module for PayPal, but with the new architecture, payment processing modules for other third-party payment service providers can easily be added.

In addition to strengthened e-commerce capabilities the new version also adds paged content, data and user administration index pages for fast and efficient AJAX-driven handling of large amounts of content items, data and users. For an online trial of the system with its new features users sign up here:

About Asbru Web Content Management
The Asbru Web Content Management system is full-featured and is provided for ASP, PHP and Java out-of-the-box. It runs on Microsoft Windows, Linux, Unix and Macintosh (OS X) and enables users to update web content through Internet Explorer, Firefox and Safari web browsers.

About Asbru Software
Asbru Software is a cross-browser/cross platform web content management system developer. Asbru has over 1200 customers in more than 30 countries and its software products are used by and for a wide range of customers and websites from individual personal websites, to small and medium-sized business websites, to large organization websites and intranets. Company website:

Asbru Ltd.
David Fisher
+44 078 7982 3320