New Event During South by Southwest to Showcase Music and Style

Online Eyewear Retailer Launches “Upgrade Your Face” Campaign with Concert at Renowned Festival.

Austin, TX, March 07, 2010 --( presents the “Upgrade Your Face” concert event showcasing a string of national musicians. The show, on March 16 at 8 pm, coincides with this year’s SXSW music, film and interactive media festival.

The concert is free to the public and will exhibit multiple live bands including Justin Black and Big Heart, Jon English, Back Pocket Memory and Heart is a Lonely Hunter. It will also highlight some of the most popular names in eyewear through free sunglass raffles and merchandise giveaways.

The event kicks off the new ‘Upgrade Your Face’ marketing campaign which aims to reach out to the local community and create rich media content that website users can enjoy.

“This party is the first of its kind. We’re really working to let people know that is a local Austin business. We’re excited about the event and the live music and the chance to mingle with people in the community. And we’re hoping those who can’t make the show will still get to enjoy it via videos that we’ll produce and distribute on the web after the event,” says Charles Haggas, SEO and social media specialist at

The event will be held at Stompin’ Grounds Coffee & Cocktail Lounge at 3801 S. Congress Avenue in Austin, Texas. “Austin’s all about live music… We’re looking forward to partnering with to put on this event and bring a stellar lineup of musicians out for everyone to see. We appreciate their interest in promoting the music scene in town,” states Dana McConnell, owner of Stompin’ Grounds.

More information on the Upgrade Your Face event can be found at . is an online optical retailer founded in 1996. The site offers thousands of name brand eyeglasses, sunglasses, prescription sunglasses and contact lenses along with a streamlined ordering process, a prescription guarantee and dependable customer service.

Tiffany Jackson