Salt Lake City, UT, March 10, 2010 --(PR.com
)-- Today Reading Horizons, one of the pioneers in reading software, unveiled its new corporate logo and other re-branding elements. The release of the new logo coincides with the release of the redesign of Reading Horizons website: http://www.readinghorizons.com
Reading Horizons new logo is circular and features stylistic green hills with a bright sunburst emerging over the horizon into a blue sky. The vision statement of Reading Horizons helps explain the new logo: “As our company name suggests, our goal is to provide a dynamic, successful way for people to reach beyond their bounds and discover new horizons by learning to read. Accordingly, Reading Horizons is dedicated specifically to help people learn to read so they can be better prepared to accomplish real life tasks that face them every day and create opportunities to expand their horizons in the future.” The brand slogan – The Foundation for Reading English – expresses how Reading Horizons strives to help learners build foundational skills to help them learn to read English.
Reading Horizons company name and logo has seen several changes over the years. In the past Reading Horizons has attached HEC or HEC Software to its corporate name but has eliminated it as the focus of the company has evolved in its entirety to helping individuals learn how to read. “We wanted to develop an image that really connected with people, with our company name and the positive image of the places you can go with better literacy skills. I think the new image reflects that,” says Erika Huff, Marketing Manager for Reading Horizons. To view the evolution of Reading Horizons logo visit: http://www.readinghorizons.com/company/anniversary.aspx
About Reading Horizons
Founded in 1984, Reading Horizons has spent the last two decades developing and perfecting computer software based on the effective Discover Intensive Phonics for Yourself (DIP) method first published in 1976. Reading Horizons originally produced only an elementary version of the software but soon became very aware of the need for a sequential, basic reading program for secondary and adult students. Reading Horizons applied for and was awarded a Small Business Innovative Research (SBIR) grant from the federal Department of Education to develop the Discover Intensive Phonics software for non-reading adults. The result was Reading Horizons.