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Moots Partners with Dirt Sweat & Gears to Support IMBA/SORBA


Proceeds from titanium frame grand prize drawing to benefit Southeast area trails

Steamboat Springs, CO, March 10, 2010 --(PR.com)-- Moots has teamed up with Dirt, Sweat & Gears as the title sponsor to assist with IMBA/SORBA’s continuing efforts to provide trail accessibility for the Southeast mountain biking community. In addition to event support, Moots will donate one of its signature handcrafted titanium mountain bike frames for the Dirt, Sweat & Gears grand prize drawing. 2010 marks the second year of Moots’ two-year sponsorship commitment to Dirt, Sweat & Gears and IMBA/SORBA.

Each $10 donation to IMBA/SORBA is an opportunity to take home a handcrafted Moots titanium mountain bike frame. Tickets can be purchased on the Moots and Dirt, Sweat & Gears websites, and through online race registration at BikeReg.com. One lucky recipient will be announced at the Dirt, Sweat & Gears awards ceremony on Saturday, May 15.

“Moots is psyched to team up with Dirt Sweat & Gears to promote trail advocacy”, said Rob Mitchell, president of Moots Cycles. “As one of the Southeast’s most friendly and festive mountain bike events, DSG brings hundreds of bike enthusiasts together. It’s an ideal opportunity to further awareness about the importance of trail preservation and development.”

The fourth annual Dirt, Sweat, & Gears (DSG) endurance mountain bike race festival is scheduled for May 14 and 15, 2010 in Fayetteville, TN. The 12-hour DSG race event on Saturday May 15, is one of five on USA Cycling’s Mountain Bike National Ultra-Endurance Calendar.

Dirt, Sweat & Gears is one of the Southeast’s fastest-growing mountain bike events. In 2009, DSG raised over $3,500 for IMBA and SORBA for trails, hosting more than 400 competitors from 31 states and Canada including 2009 24 Hour Solo World Champion Rebecca Rush and 2009 24 Hour National Champion Josh Tostado.

Moots will be part of the DSG festivities offering mountain bike demos of their handcrafted frames Friday and Saturday. Several Moots “factory” athletes from the company’s Steamboat Springs, Colorado headquarters are scheduled to compete along with members of the Southeast GrassMoots team.

“DSG is a full weekend of fat tire fun with a decidedly grassroots feel. Think Bonaroo on bikes.” said Clay Higgins, DSG promoter. “To mix it up this year, we’re running the course “bass ackwards, that’s backwards if you’re not from these parts. As always, we encourage everyone to come for the race and stay for the weekend!”

Also known as “The Mountain Bike Shindig”, Dirt, Sweat & Gears is a weekend of activities for competitors, support crew, family, friends and fans. Festivities kick off on Friday, May 14 with a bike-lovers film and the not-to-be-missed 20” wheel nighttime time trial on the infield of the DSG racecourse.

Following Saturday morning’s Kiwanis Club’s Sunrise Breakfast, the 12-hour endurance race (aka the “Main Event”) begins promptly at 9:00 am with a LeMans start. Racers will battle one another and the clock for the next 12 hours over the 10+-mile fast, yet challenging course, gaining 1,500 ft. of elevation per lap.

Pro Men, Women and Single Speed Open classes will complete for an $7,000 cash purse with equal payouts to both Men and Women for the top three finishes. Amateurs will pedal for more than $15,000 in prizes.

Festivities continue throughout race day with live music, a vendor village, random prize drawings and a kid’s race. A bonfire, BBQ and awards ceremony will immediately follow completion of the race. Camping and RV spots are available with port-o-lets, running water, trash collection and recycling.

About Moots:
Moots Cycles, based in Steamboat Springs, CO has been a respected leader in the cycling community since 1981. The company is known for hand building the finest quality titanium road, mountain, cross and commuter bikes, select parts and components from its facility in the Rocky Mountains. Moots bikes are enjoyed by cycling enthusiasts worldwide for their unsurpassed ride quality, attention to details and superior craftsmanship. Moots frames and parts are available from high-end specialty bike dealers throughout the United States, Canada, Europe and Asia. For more information on Moots, visit: www.moots.com.

About Dirt, Sweat & Gears:
Dirt, Sweat & Gears is a 12-hour endurance race and weekend festival in Fayetteville, TN. Now in its fourth year, the 2010 event is scheduled for May 15. DSG hosts 400+ racers from 31+ states. Pro riders compete for an $7,000 cash purse while amateur racers walk away with over $15,000 in prizes including frames and complete bikes. For more information, visit: www.dirtsweatandgears.com.

About IMBA/SORBA:
IMBA/SORBA – The Southern Off-Road Bicycle Association (SORBA), IMBA’s regional presence, is the largest nonprofit mountain biking organization in the Southeast. SORBA members work with land managers in Alabama, Georgia, Florida, North Carolina, South Carolina, and Tennessee to create trails and trail systems for mountain bikers and other users to enjoy. Through advocacy, education, and recreational opportunities, SORBA carries out its mission to promote land access, trail preservation, and new trail development in order to enhance mountain bike touring, racing, fun, and fellowship for all mountain bicyclists in the southeastern United States. For more information visit: www.sorba.org.

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Contact Information
Moots
Cathy Wiedemer
970.291.9013
Contact
moots.com
Clay Higgins
931.993.9571

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