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Mellace Family Brands

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Mellace Family Brands Expands Snacktrition Product Line


New flavors and packaging being unveiled at Natural Products Expo West.

Anaheim, CA, March 12, 2010 --(PR.com)-- Mellace Family Brands, a snack food innovator known for a diverse product line that includes tree nuts, peanuts, snack mixes, and enrobed chocolate items, today announced it has expanded its Snacktrition product line. Two new flavors and stand-up pouch packaging will be unveiled in Mellace Family Brands’ Booth#4174 at the Natural Products Expo West show at the Anaheim Convention Center.

After extensive taste testing and nutritional evaluation, two new flavors have been approved for addition to the Snacktrition line-up. Premium Nut Blend will offer a medley of oven-roasted and salted nuts including almonds, pecans, cashews, Brazil nuts and macadamia nuts. This new blend is a good source of fiber. The second flavor, Antioxidant Trail Mix, combines oven-roasted and salted almonds with dried cranberries, mangos, blueberries and strawberries. All of the fruit are sweetened naturally, without high fructose corn syrup. And this delicious mix is an excellent source of vitamin E while serving up a measure of vitamin A and fiber as well.

“We have set a very high standard for Snacktrition,” said Mike Mellace, chief executive officer, Mellace Family Brands. “As with all of our products, they have to taste great. But beyond that, all of our Snacktrition branded products must meet a nutritional benchmark. The mission of the line is to satisfy hunger while delivering some of the critical vitamins and nutrients a body needs. We are committed to having Snacktrition live up to its promise.”

In addition to the two new flavors, a new bag size is being introduced, the 6.5 – 8 oz. stand-up pouch. The Snacktrition line will also continue to be offered in the original 2.5 – 3 oz. film pouch.

Snacktrition products are health-baked through a simple oven-roasting process developed to provide less fat and a more natural and flavorful crunch compared to traditional oil-roasted varieties. Currently there are five flavor offerings: Calcium Sea Salt Almonds, Fiber Sea Salt Cashews, Calcium and Fiber Fruit & Nut Mix, Premium Nut Blend and Antioxidant Trail Mix.

About Mellace Family Brands
Mellace Family Brands is a snack food innovator that produces the highest quality and most desirable products using unique processes and recipes. The company’s 42,000 square foot state-of-the-art facility located in Carlsbad, California, manufactures a diverse product line that includes kosher tree nuts, peanuts, snack mixes, and enrobed or panned chocolate items. These products have propelled the company’s growth, placing it on the Inc. 5000 list and earning its founder Entrepreneur of the Year award recognitions from both the Carlsbad Chamber of Commerce and Ernst & Young (as finalist for San Diego) in 2007. Since its founding in 2001, Mellace Family Brands has made social responsibility a top priority. Through the Mama Cares Foundation, the company has provided assistance to many individuals, families and organizations in need. Please visit www.mellacefamilybrands.com and www.mamacares.org for more information.

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Contact Information
Mellace Family Brands
Mike Mellace
866.255.6887
Contact
mellacefamilybrands.com
Cynthia Guiang
cynthia@cgcommunications.com
858-793-2471

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