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Cleanicity Announces New Mat for Pets and Their Clean Freak Owners

Dirt Catcher Pet Mats feature 30 adhesive layers to trap dirt, kitty litter, and pet food.

Austin, TX, March 13, 2010 --( Cleanicity today introduced the new Dirt Catcher Pet Mat using 30 adhesive layers with 10 times* more dirt catching power than competitive pet mats. The Dirt Catcher Pet Mat’s advanced product technology offers a significant enhancement over other products that lose their stickiness after multiple uses. The new mats start at $24.99 and were designed to meet the demands of clean freaks and other discriminating pet owners.

“Our pet mats are an exciting extension to our Dirt Catcher line of adhesive mats,” said Carol O’Brien, Cleanicity’s founder and CEO. “The idea came from one of our customers who needed a solution for kitty litter messes. We talked to other pet owners about additional pet-related needs and added the product to our line.”

The Dirt Catcher Pet Mats include 30 layers of adhesive film that capture dirt and other messes on the sticky surface layer. Once the top layer is full, it is easily removed to expose a clean layer underneath. Every Dirt Catcher mat includes adhesive strips that attach to nearly all floor surfaces. The strips are designed to keep the mats in place without leaving adhesive residue.

To learn more, please visit

*Based on a two-week study of two competitive products conducted by Cleanicity in February, 2010. The competitive mats lost their stickiness after two weeks; after similar use, Cleanicity's mat still had 10 adhesive layers remaining.

About Cleanicity

Founded in 2009, Austin, Texas-based Cleanicity is a privately held manufacturer and distributor of innovative products for discriminating home owners and clean freaks. Using the latest in product technology, we enhance ordinary products to work harder for consumers. Consumers save time and money while minimizing their cleaning efforts. Our line includes: Dirt Catcher Entry Mats, Car Mats, and Pet Mats, Sports Matter Mats, and the latest in microfiber cleaning products. For additional information, please visit

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Carol O'Brien

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