London, United Kingdom, March 13, 2010 --(PR.com
)-- Nanogen, leading hair loss experts are invited to exhibit at the prestigious ‘Hairstyle 2010’ in Rotterdam as well as the ‘Beauty Trade Special’ in Jaarbeus. Nanogen’s exhibit will be alongside some of the world’s largest Beauty and Hair companies, such as Babyliss, Dermalogica, OPI and Balmain Hair. In response to the previous events, the exhibition holders were keen to implement the demand for greater professionalism and innovation in this sector. By exhibiting at these events Nanogen aligns not only asserts itself as a leading international hair care company, but demonstrates the demand for specialist thinning hair products in the professional beauty marketplace.
The subject of thinning hair is receiving increasing amounts of attention, as recent national media coverage within The Guardian and the Daily Mail has proved. The extension into the personal care sector by Nanogen marks significant progression in reducing the once taboo subject of hair loss. Nanogen has previously demonstrated its commitment to bringing hair loss into the forefront of social consciousness by creating a website to encourage discussion of hair loss. The additional move into the mainstream cosmetic and beauty arena through these exhibitions signals the increasing importance of hair loss to the general public.
Nanogen’s pioneering approach to hair loss treatment is being furthered by extensive research and participation in large scale clinical trials. The trials are investigating the promising Platelet Rich Plasma treatment, currently receiving much interest from the international hair loss community. The continued success of the celebrated Nanogen Scalproller and ground-breaking serum treatments are firmly establishing Nanogen’s reputation for delivering superb results.