Bridport, United Kingdom, November 07, 2006 --(PR.com
)-- As the launch took place general manager Peter Bruce lamented the fall of customer service standards in retail and its lack of authentic products. "We’re determined to remain different, it may sound trite but the customer is and must be king." he said.
Mr. Bruce made his challenge to the business world as Reuters (London) predicted the Bank of England would hike interest rates to 5% next week signalling a slowdown.
As retail organisations brace themselves for a poor Christmas Mr. Bruce remained optimistic stating that business must fight back with a review of its own ethos. "There’s plenty of business out there but stronger service values and better quality products are the way to win it, not cheaper and quicker production." he said.
"British shoppers are hungry for a break from cheap mass produced goods and poor customer service, everywhere you go it’s the same shops with slim choice as a result. I’ve come across a variety of businesses recently that are doing phenomenally well because they’re making handmade or bespoke products with passionate levels of customer service. So let’s keep the modern dynamics of the dot com but give our customers what they want."
Declaring it was time to depart from the chain-store mentality of modern consumerism, Mr. Bruce promised a return to individualism and quality. "People don’t want mass produced products all the time, but they do want original and authentic items with better standards of service and we will give them both."
The Willow Wood Letterpress Online Store has been on trial since July this year while customer usage was monitored for continuity of service and security tested for the ecommerce pages. The full range of products has now been unveiled and can be seen and samples ordered at http://www.willow-wood.biz