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Logical Images Inc

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Rochester Business Journal Names Skinsight Best of the Web in Healthcare


Logical Images, Inc., the expert source for professional visual diagnostic decision support, today announced that its Skinsight (www.skinsight.com) Web site won a gold award in the Rochester Business Journalís 13th annual Best of the Web competition in the Health Care category.

Rochester, NY, March 17, 2010 --(PR.com)-- Logical Images’ Consumer Health Site Earns Kudos on Usability and Interactivity

Logical Images, Inc., the expert source for professional visual diagnostic decision support, today announced that its Skinsight (www.skinsight.com) Web site won a gold award in the Rochester Business Journal’s 13th annual Best of the Web competition in the Health Care category.

Skinsight was selected from among hundreds of nominations and was evaluated based on usability, functionality, content, artistic and visual design, standards compliance, and whether the site can draw repeat business. Judges liked the easy navigability of the site. As Molly Cappotelli, RBJ online editor and one of the competition judges commented, “Skinsight is interactive with the forums. It caters well to a large audience with its clear and easy-to-find hierarchies of information.”

Skinsight serves more than 500,000 health care consumers with nearly two million page views a month. With its rebranding launched in 2009, Skinsight has moved into the top ranks of health sites focused on skin health information. The site combines medical pictures with the expertise of more than 100 physician specialists to help consumers learn about specific health conditions and take a more active role in their own well-being. Users simply type in symptoms to quickly find information on and pictures of skin-related conditions like skin cancer, rashes, moles, Lyme disease, bug bites or common childhood conditions.

Users of Skinsight.com can find the following:

Expert information on skin diseases and conditions
Thousands of skin disease images
A skin condition finder and disease search
Skin care centers that provide information on specific topics
Q&A section that provides answers to common skin health questions
Expert-written blogs that explore many different skin health concerns
Expert tips on skin care and healthy skin lifestyle choices
News updates and links to other trusted health resources

Recognized by The New York Times and Wall Street Journal as a top consumer health site, Skinsight.com offers consumers a friendly way to get expert information about general skin health and detailed treatment information. The site was selected as a finalist in the health category of the 2008 Webby Awards and the Consumer Health World Awards. Most recently, Skinsight.com partnered with RightHealth, an online guide to the best health Web sites. Skinsight.com will continue to partner with The National Library of Medicine to provide visitors to its Web site, www.MedlinePlus.gov, with access to all Skinsight.com content.

“This award is another proof point of Skinsight’s position as an innovator in patient care,” said Rory Burrill, Logical Images Director of Consumer Health. “These days, consumers are taking healthcare into their own hands, and they are looking for a trustworthy source to ensure they make accurate decisions. Skinsight offers consumers the most comprehensive medical image library available so they can match what they are seeing on their skin with images on their computer screen. Although it doesn’t replace a medical expert, this site is one of the best places to begin the learning process.”

About Logical Images
Based in Rochester, NY, Logical Images develops visual health care tools to elevate diagnostic accuracy, enhance medical education, and heighten patient knowledge. Selected by Modern Healthcare Magazine as one of the “Best Places to Work in Healthcare” in 2009, Logical Images is a company of digital imaging experts, leaders in computer-based design and knowledge management, skilled image archivists, and practicing physicians. The company’s products include VisualDx, a visual clinical decision support system for diagnostic accuracy, VisualDx Mobile, a new medical app for the iPhone and iPod touch, and Skinsight, an online consumer skin health and wellness resource. Logical Images has developed the most comprehensive digital medical image library including 60,000 images representing all ages and skin types. This extensive collection is the foundation for the VisualDx and VisualDx Mobile professional tools and the Skinsight consumer tool – designed to speed disease recognition for faster, more accurate decision making and patient understanding. www.logicalimages.com

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Contact Information
Logical Images Inc
Kristy Throumoulos
585-427-2790 x139
Contact
www.logicalimages.com

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