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Innovative Mortgage Match Button Establishes Homebuyers Purchasing Power

Online tool shows how much they can afford to buy and identifies best available loans.

Santa Ana, CA, March 19, 2010 --( ICanBuy is pleased to announce the launch of its Mortgage Match Button, a sophisticated, user friendly, online widget for real estate websites that offers homebuyers an instant “reality check” about what price home they can truly afford to buy – and who will lend to them.

Most homebuyers fall in love with a house and then try to figure out how to afford it. ICanBuy’s Mortgage Match Button solves this dilemma. First, ICanBuy match button spells out, upfront, the maximum home purchase price a buyer can afford and the maximum loan amount for which the buyer will qualify. The button then, offers a comparison snapshot of live, real-time, mortgage rates from several national direct lenders, enabling homebuyers to choose the best loan program for the property. This empowers consumers to base the most important financial decisions of their lives – buying a home – on solid, reliable information.

There is a lot of confusion today about mortgage loans – Are any available? Who can qualify for them? What are the real rates? – ICanBuy’s Mortgage Match Button answers both questions for any homebuyer.

The Mortgage Match Button tool is especially beneficial to real estate listing websites because it helps site visitors determine exactly how much they qualify for as they shop, and provides more lending options from which to choose. Having this information turns more shoppers into buyers – a boon for any real estate company.

Alex Aydin, ICanBuy founder and CEO, remarked, “The ICanBuy team has worked round- the-clock for almost four years, putting everything we have into perfecting the back-end of our Mortgage Match engine. We constantly update our database with current mortgage rate information, and correlate them with bank, and state-specific lending guidelines. We’ve created something truly unique for the market. And we are thrilled with the feedback we’re receiving from both our industry partners and the homebuyers themselves.”

To see for yourself how the Mortgage Match Button puts knowledge and purchasing power back into homebuyers’ hands, check out the streaming demonstration at

About ICanBuy
Based in Santa Ana, California, ICanBuy is the only company today that provides accurate, real-time mortgage loan rates instantly to consumers based on their unique financial and credit profiles. We cut through the confusion of the mortgage market to inform and empower homebuyers to make sound financial decisions. Learn more at

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Richard Silverberg

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