Mobifusion’s MOBIeReaderTM Reaches Billions of Mobile Handsets & Phones

Mobifusion's Highly sophisticated multimedia-based solution embraces billions of different mobile devices.

Fremont, CA, March 22, 2010 --( Mobifusion, a leading mobile value-added services provider and partner for media and publishing companies, today announced that its breakthrough MOBIeReader technologies will release shortly, giving the $100 billion publishing industry astounding penetration of the fragmented mobile operating systems, protocols and handsets world.

Mobifusion’s MOBIeReader has been designed to run on most of the world’s mobile phones and PDA’s allowing consumers to access and read their books on the go or at home, without needing to buy a separate eReader hardware device. MOBIeReader takes advantage of the best features of the hardware device to give the user the best reading experience possible.

“There’s an emerging trend across the world of consumers opting to read books on digital and wireless devices as they find it very convenient to engage in rich multimedia content on the go,” said Pavan Mandhani, President and CEO of Mobifusion. “We know that the end user is demanding easy-to-read and easy-to-access content and the publishers want a proven viewing experience and our eReader delivers on both requirements.”

The MOBIeReader experience has many innovative features including but not limited to:

- Full color text and images
- Multimedia enabled including video support
- Customized reading experience
- Ability to choose color scheme, text size, look and feel
- Search feature with Library, Content, and Notes
- Create Bookmarks and Favorites
- Make notes and highlights, email and share them
- Read by Page Flip, or timed scrolling
- Jump to any chapter, or illustration from Table of contents
- Voice to Text and audio books
- Browsing
- Full DRM

Another valuable benefit with the MOBIeReader experience is the ability to provide community and social networking integration to include virtual book signings and readings, personalization, customization, and localization.

“Publishers have been looking for the right vehicle to release there best content into the digital world and by partnering with our company, we are able to quickly distribute their content on the world’s top mobile devices and open up new and untapped revenue streams so that they can continue seeing profit beyond the bookshelf,” added Mandhani.

About Mobifusion
Mobifusion is a leading mobile value-added services provider working with key media and publishing companies to deliver best-selling branded mobile content products to mobile consumers around the world. The company’s patented m-Publishing™, technologies provide rich information and entertainment products that work on most handsets and platforms such as iPhone, Blackberry, Android, Windows Mobile, Java, Symbian and Palm. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top telecom Operators and retailers and app stores. Mobifusion is privately held and is headquartered in Silicon Valley, California with Asian Operations in India. For more information, please visit:

Sherri Pfefer