Alberta Mortgage Broker First Foundation Named Finalist for Two Canadian Mortgage Awards

First Foundation Residential Mortgages, an independent Edmonton and Calgary mortgage broker, is pleased to announce that it is returning to the Canadian Mortgage Awards as a finalist in two categories. In 2009 the company was honoured as a finalist for "Best Customer Service from an Individual Office."

Edmonton, Canada, March 24, 2010 --( For 2010 First Foundation is being recognized as a finalist in the categories of "Best Internet Presence" and Lisa Perrot, a star Associate with the firm, is a finalist in the "Best Newcomer" category.

"We’re honoured to be returning to the Canadian Mortgage Awards in 2010 and grateful for the opportunity to win a couple of awards." said Gordon McCallum, CEO of First Foundation. "I’m particularly proud of Lisa Perrot who has worked so very hard over the past year and who truly deserves the recognition she’s getting."

The new website was designed with the mortgage shopper in mind. Information is easier to find, with better search functionality and a more pleasing look. Helpful tools such as java-based Canadian mortgage calculators, a secure online mortgage application, a very complete mortgage glossary, and clear answers to many frequently-asked-questions make the site quite useful.

In addition to its website, First Foundation has also become somewhat of a mortgage pioneer in the area of social networking, with a strong presence on Facebook, LinkedIn, and Twitter, with over 2,300 people following mortgage news, industry insight, and changes to mortgage rates posted by the company.

"The award we’ve been nominated for is ‘Best Internet Presence’, and what we’ve realized over the years is that a website alone isn’t enough. There are so many other great Internet and mobile technologies out there that we’ve had to revise our online goal. We no longer just want to have the best mortgage website in Canada, but we want to have the best mortgage content and mortgage tools for home buyers and home owners, and we want to give them options as to how they access them," said McCallum.

To celebrate being named award finalists and show appreciation for First Foundation’s Facebook fans and Twitter followers, First Foundation is giving away a Free ‘$50 Amazon Gift Card’ to one lucky person who becomes a new Facebook Fan or Twitter Follower between today and April 23, 2010, to coincide with the date of the Canadian Mortgage Awards celebration. The winner will be announced on First Foundation’s blog, Facebook Fan and Twitter pages.

To vote for First Foundation in the Canadian Mortgage Awards please visit the CMA Voting Site.

To visit the First Foundation website and view the new changes, please go to

About First Foundation:
First Foundation Residential Mortgages was founded in 2002 in Edmonton, Alberta as a response to growing consumer demand for more competitive mortgage options. The Edmonton and Calgary mortgage broker originates mortgages for many of the largest financial institutions in Canada, including several chartered banks, trust companies, mortgage-backed securities lenders, and credit unions. First Foundation specializes in reducing the overall cost of mortgages for its clients with highly competitive rates and mortgage strategies, such as the popular Smith Manoeuvre.

First Foundation Residential Mortgages
Gordon McCallum