Palm Springs, CA, March 24, 2010 --(PR.com
)-- Closely, Inc., the new start-up founded by local media entrepreneur Perry Evans, launched its first product at the DEMO Spring 2010 Conference today. Closely, Inc. aims to power social and group engagement around local promotions employing real-time, social and local technologies.
Closely, Inc. unveiled the Beta version of its Business Edition product at the DEMO Conference. Closely Business Edition is a real-time application service that allows small businesses to centrally launch, manage and measure promotions through social media channels such as Facebook and Twitter, enabling them to build their customer base and manage demand with real-time, socially engaged offers.
Closely Business Edition puts the professional social marketing tools found in branded group buying services into everyday business use for live local promotions. Connecting a live offer page to each social media post, Closely enables a business to engage their followers and fans with individual and group offers. A Live Marketing Dashboard delivers advanced productivity and performance to the business with flexible offer publishing, scheduling and analytics.
Every day, millions of small businesses create daily specials and promotions that get limited visibility, or chew up significant direct marketing dollars to gain exposure. The promise of real-time engagement with customers and neighbors has brought millions of these businesses onto Twitter and Facebook.
“Closely Business Edition is designed to deliver on the promise of Live Local Marketing, advancing small business real-time engagement with their customers, friends and neighbors.” said Evans, explaining the first product of Closely, Inc. “We aim to see social and group buying transform into local everyday live connections between a business and local consumers.” Characterizing the market, Evans went on to say, “Local direct marketing drives tens of billions in US media spending, and this will reconstructed in the coming years with social and real-time technologies.”
“Closely is entering into a sweet spot in between the rapid success of group buying and the accelerating growth in small business services and consumer LBS adoption,” said Matt Marshall, Executive Producer of DEMO. “The pedigree of this team, operating in this product space, definitely makes it a company to watch.”
Closely Business Edition is now open for US-based Beta Users, via invitation, at the company’s website.
About Closely, Inc.
Closely, Inc. is a Denver-based start-up formed in 2009 by Perry Evans, founding executive at MapQuest, Jabber and Local Matters. It’s a small experienced technology team with deep roots in real-time messaging, feed distribution, and local-social media. We’re passionate about creating a thriving local ecosystem that helps business get followed closely, and helps consumers never miss the local offers of greatest interest.
You can follow us on Twitter @closely, or visit us at www.closely.com.
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.