Denver, CO, March 25, 2010 --(PR.com
)-- In December 2009, the not-for-profit Motorcoach Council allocated $75,000 of its charitable contributions received towards a program to purchase one “Get Motorcoachified” bus wrap graphic for each of their 80+ Founding Partners, in an effort to kick start their campaign and encourage participants to display their coordinated advertising messages on 33,400+ motor coaches -- their rolling billboards - as they travel city streets, U.S. highways and byways. Each of the Council’s Founding Partner State and National associations were given one free bus wrap, which they could award to a member operator at their discretion. Albeit a random selection lottery was used to select the winner of the Tennessee Motor Coach Association’s (TMCA) full coach wrap, several association members felt it was fate that Patty Levering of Gray Line Nashville won the prize (a $5,000 value). Just last year, Levering’s husband, Chris (now deceased), was instrumental in getting the TMCA involved with the Motorcoach Council and helped pass a vote to contribute $25,000 to the Council’s campaign to ensure its success.
“It’s a wonderful tribute to Chris to have Gray Line Nashville receive this honor,” said Debbie Neese, Executive Director of TMCA. “We are thrilled to support a campaign that educates the general public about the wonderful benefits of the motor coach industry,” added Neese.
“We all know coaches provide a comfortable, fiscally sound, ‘greener’ way to travel,” said Patty Levering, “We therefore selected the slogan, ‘56 Fewer Cars Outside. Get Motorcoachified,’ as the advertising message we’d display on the sides of our new campaign bus. We will utilize this particular coach on our Relax and Ride program that runs Monday through Friday, in addition to other charter services we provide,” added Levering. “The bold, campaign graphics on this vehicle are sure to catch the public’s eye and become a great asset in our city to show that commuting decreases highway congestion, reduces emissions, and helps the environment.“
The Council hopes it’s public service announcements and rolling billboards make an impact on the road, while ultimately building consumer familiarity with the term ‘motor coach’ as they amuse, educate, and intrigue travelers as to the many reasons they should ‘go coach’ as opposed to planes, trains and personal automobiles.
“In a world where unfortunate circumstances tend to draw media attention, it’s nice to see this campaign’s proactive, positive messages out on the streets, boasting our vehicles’ impressive clean engine technology, enviable safety records and modern amenities – features that rival first class air – like onboard entertainment, Wi-Fi, Satellite TV, even supple leather seating,” explained Neese. “We encourage all TMCA members and fellow associations’ coach operators to get involved with this campaign.”
The Council believes Americans are ripe for change and looking for new travel solutions to meet their needs and exceed their expectations for individual or group travel. Coaches efficiently and affordably move groups of all sizes to include students, families, athletes, executives, musicians, affinity groups, wedding parties, military troops and more. The Motorcoach Council believes that by banding together and pooling their industry’s human and financial resources to collaboratively deploy their public service announcements, they can create a large scale, and more significant impact on consumers, and ultimately shift public perception.
About the Motorcoach Council: The Motorcoach Council is an industry-wide initiative to promote public awareness of the availability, selection, usage and benefits of motor coach transportation throughout North America. For additional information, visit www.MotorcoachCouncil.org, To learn more about motor coach travel and why you should consider the ‘greenest’ mode of transportation, visit: www.GetMotorcoachified.com
About the Tennessee Motor Coach Association (TMCA): Established in 1995, TMCA began with 10 motor coach operators and today, has grown to include 30 motor coach operators representing more than 390 coaches in the state of Tennessee and 17 affiliated operators from the eight surrounding states.
About Gray Line Nashville: Gray Line Nashville operates the largest motor coach fleet in Middle Tennessee, and offers sightseeing tours, vacation packages, charter services, group itineraries, as well as airport and convention services. For more information, visit www.GrayLineNashville.com, www.GrayLineSmokies.com, or www.GrayLineChattanooga.com