Delhi, India, March 26, 2010 --(PR.com
)-- The contest aims to capture the spirit of cricket in India with an apt name, ‘Indian Photo League’ (IPL). According to Mr.Biju Matthew, Chief Editor Zopag.com, “Millions of cricket fans follow this sport religiously and it is this following that has made this sport into a multimillion dollar industry. We wanted to do our bit in rewarding these fans for their undying support for this game”.
According to Mr. Girish Mahajan, Co-founder of Webitude – a social media agency that is launching this contest, “There is a massive buzz around cricket and IPL at the moment. With the debut of IPL on Youtube and the integration of social tools like Twitter and Facebook, IPL 3.0 is really riding the Web 3.0 wave. Consequently online videos and photos are the most sought after property of IPL this season.” He adds, “We wanted to capture the other facets of the IPL craze, the spirit of cricket that goes beyond the stadiums which is about the frenzy of fans, or the 10:10 version of gully cricket that really tells a story of the following that this sport enjoys in India.”
Another unique feature of the campaign is the seamless integration of multiple digital platforms like Facebook, Microsite and Twitter where the contest will run simultaneously on a single backend. This feature will have a multiplier effect on the reach of this contest by making it easily discoverable and sharable across the web.
The contest that shall be launched this week is open to all and comes with great prizes and gifts for the participants as well as the voters. The contest will be on for 50 days and will consist of 5 rounds including a grand finale. Some of the exciting prizes to be won include, Mobile phones, Digital cameras and T-shirts.