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Jack and Jill San Francisco

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Jack and Jill of San Francisco Hosts Beautillion 2010 Using Social Media in a Whole New Way

The San Francisco Chapter of Jack and Jill will host their 12th Bienniel Beautillion celebration and fundraiser at the Hilton San Francisco Union Square. This year the Beaux are using social media tools in a whole new way to promote the celebration and build awareness.

San Francisco, CA, March 26, 2010 --( On a special night this weekend, The San Francisco Chapter of Jack and Jill of America, Inc will honor a special group of young African-American men - select high school juniors and/or seniors, and college freshmen chosen for their achievements in academics, sports, the arts, community, church, leadership, and overall commitment to the advancement of African-Americans. They are young men who buck the stereotype, the kinds of role models blacks so rarely hear about in press reports and yet desperately need to know exist.

This inspirational evening, Beautillion 2010 - A Man Among Men: Developing Leadership and Character During a Time of Change, takes place on Saturday, March 27, 2010. The young men, or “beaux”, will be presented in the Continental Ballroom of the Hilton San Francisco Union Square Hotel. The evening begins at 5:30 p.m. with a reception, followed by the beaux presentation and dinner.

Tamara Sisk and Shelli Hill, General Co-Chairs for Beautillion 2010, stress that "These young men are the mentors and leaders that African-Americans can be proud of and seek to give them inspiration."

This year, the Beaux are using social media in a whole new way to promote the celebration and build awareness while having fun in taking pride of their accomplishments. The Beaux will be using Twitter, Facebook, texting and other creative ways to get as many people as they can to comment on the Beautillion Beaux blog. The Beaux with the most comments wins a prize. It's fun, free, effective and quantifiable.

During weekly sessions leading up to the Beautillion 2010, the beaux participate in a life-preparation program including emphasis on the following:

Leadership Development. Civic and community responsibility are tenets of our program. As future leaders, African American youth must find support in their neighborhoods, gaining trust through their actions and personal integrity. Beaux will learn to support the causes which impact them and be encouraged to find their own political voices.

Rites-Of-Passage. A curriculum framed by three themes: Reasoning, Responsibility, and Reciprocity. The beaux explore each through lecture, video, mentoring, thoughtful discourse, and physical challenge. The Career Exploration Seminar is one of the program highlights and features an exchange with African-American professionals and community leaders.

Community Service Learning. The result of a partnership with the Museum of the African Diaspora (MoAD), the goal of this element of our program is to encourage the beaux to reflect on the importance of sharing their individual gifts with a wider community.

Cultural Awareness. The demographic of the beaux, commonly dubbed the ‘hip-hop’ generation, embrace their ancestors’ hard-won freedoms with nonchalance. Pioneers of the nation’s civil rights movement were at the forefront of well-documented struggles to gain the rights African Americans now take for granted - fortunately, many of those pioneers are still with us today. Beautillion programming will expose the beaux to first-hand accounts political heroes and cultural icons who paid the price for many of the freedoms they now enjoy.

In 1951, when Dr. Ruth Howard (1907- 2003) invited a small group of mothers to meet and share their ideas on cultural and community activities they might organize for their children. Out of this informal gathering, Jack & Jill of America’s San Francisco Chapter was established, receiving its charter in July of 1952. In 1983, the first Beautillion Ball was held in Washington, D.C. Nineteen boys were presented to society after months of workshops, seminars, cultural events, and fellowship. The first San Francisco Bay Area Beautillion was held in 1988. Proceeds from Beautillion 2010 will be apportioned to Jack and Jill's National Foundation and select non-profit organizations of the greater Bay Area in support of programs which enhance children's academic skills and leadership.

Further information available at

Tickets are still available to event and may be purchased online at the website above.

Contact Information
Jack and Jill San Francisco
Lynn Kaplan

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