LGK Marketing Communications Collective, Inc. Urges Scenario Planning to Forestall Disastrous Business Outcomes

Scenario planning is the business person's equivalent of a dress rehearsal. When the lights go on, or out, as the case may be, you're prepared, in control and ready to act accordingly.

Washington, DC, March 29, 2010 --(PR.com)-- LGK Marketing Communications Collective, Inc. (LGK), a practice of independent marketing consultants, issues its monthly marketing brief: “Use Scenario Planning to Forestall Disastrous Business Outcomes.” As if ripped from the headlines, the brief encourages business leaders to take a serious look at a wide range of potential events and their consequences to respond favorably to an ever-changing business climate and unpredictable occurrences. The brief, part of the company’s LGK Vision series of marketing insight and thought leadership papers, describes the mindset and model of forward thinking and planning. The full brief is available on LGK's website.

Occurrences such as severe weather events, power failures or larger than expected promotional turnouts; and more recently, a rogue prank at a New Jersey Walmart and a flash teen mob crime spree on a popular Philadelphia business corridor, can have long-term effects upon sales, service, productivity, safety and the corporate reputation and image of a company. A shared vision of how to respond to the “what ifs” provides a clear view of how different factors affect business outcomes and is one of eight vital strategies outlined in the brief.

“Although we cannot predict the future, we can prepare for it. Scenario planning helps you to identify problems before they occur, so you can prepare for positive future outcomes rather than become overwhelmed by them,” states Nancy L. Hohns, marketing brief author and LGK’s marketing insight specialist. She continues, “A local business person who experienced the impact of an unruly crowd put it best when he stated that ‘you don’t think about this sort of stuff when you’re making a business plan.’ His experience, like many others, underscores the importance of scenario planning.”

To view the marketing brief in its entirety, visit LGK's website. To interview the author, Nancy L. Hohns, contact Leisa Chester Weir at 703.801.5309.

About Nancy Hohns
Nancy L. Hohns is a marketing communications leader and idea architect with more than 20 years national experience in marketing, public relations, brand strategy, advertising and special events. She has a proven track record of producing “game-changing” work in agency, corporate and non-profit environments; a demonstrated ability to solve problems, generate workable solutions, formulate breakthrough concepts and connect to multiple stakeholders through multiple channels; and an earned reputation for attaining powerful results in the consumer, retail, food, service and trade marketing industries.

About LGK Marketing Communications Collective
LGK Marketing Communications Collective, Inc. provides practical solutions for companies and organizations of all sizes. The practice of independent consultants with more than 50 collective years of industry expertise provides an array of marketing services and works with clients to implement marketing programs seamlessly, efficiently and effectively. For more information, visit the South Florida and Capital Beltway-based practice on the web, follow LGK Marketing on Twitter or browse LGKMarketingMatters, the company blog on Blogspot.

LGK Marketing Communications Collective, Inc.
Leisa Chester Weir