McLaren Media Partners with US Digital Company TubeMogul

McLaren Media to promote TubeMogul’s data-driven advertising platform to Australia’s online video marketers.

Sydney, Australia, March 28, 2010 --( McLaren Media today announced its partnership with US company TubeMogul, a leading online video data company. McLaren Media will champion PlayTime, TubeMogul’s online video advertising platform to Australian marketers and their advertising agencies.

PlayTime works by featuring videos as standalone content on ComScore 250 publisher sites and within social media, such as Facebook games and apps. Using its patent-pending mass audience segmentation technology (MAST), PlayTime places videos to maximize play time and guarantee viewership objectives with the right target audiences – advertisers are only charged when a video is watched. McLaren Media will promote this powerful product to advertisers and their agencies looking to promote, track and analyse online video content, effectively becoming TubeMogul’s central point of contact in Australia.

For a quick insight into this service : About TubeMogul.

Brett Wilson, Chief Executive Officer and co-founder at TubeMogul – “We have worked with the McLaren team for several months now on numerous advertisers’ campaigns and are extremely confident in their enthusiasm and ability to enhance the TubeMogul profile within Australia. McLaren offers us the voice, eyes and ears necessary to promote our platform and establish our business growth in a previously untapped environment. We look forward to working with the McLaren Media to deliver effective advertising solutions within this ever growing market.”

Grant McNicol, McLaren Media Sales & Marketing Director, added “I was blown away with TubeMogul’s unique analytics and targeting technology. This new degree of depth and transparency will shape the way advertisers expect to receive campaign data and create a greater level of acceptance for marketers.”

“We are 100% committed to delivering the best technologies and services to the media industry and are extremely pleased to expand on our media division’s current marketing services.” said Matthew White, McLaren International Managing Director. “TubeMogul delivers a powerful online video promotion and analytics service for the advertising community that has delivered cost-effective and compelling campaigns to some of Australia’s and the world’s leading advertisers. Marketers and their agencies will now be able to engage with this product at a local level.”


About Tubemogul

Based in Emeryville, California, TubeMogul’s mission is to get online videos watched and watched longer by highly targeted TV-sized audiences. TubeMogul services are powered by the company’s unprecedented data platform that processes billions of video streams every month from the Internet’s top publishers to know precisely who is watching what and where online. Advertisers and marketers never again have to choose engagement and accountability over reach if they use TubeMogul’s online video distribution, analytics and video ad network. More play time is yours at

TubeMogul’s InPlay technology tracks rich, standardized viewership metrics such as audience engagement, attention span and site performance, in real-time. TubeMogul has initiated hundreds of video campaigns, including for Microsoft, Intel, Red Bull, Warner Bros, Coors, Cisco and BBC, as well as numerous US Advertising Agencies such as BBDO Worldwide, Universal McCann, Agency M, Initiative, TBWA, Goodby, Zimmerman, Reprise Media, Leo Burnett, Publicis, JWT, Mindshare, M80 and hundreds more.

About McLaren International Pty and McLaren Media

McLaren Media is a subsidiary of McLaren International Pty Ltd, an Australian-based company with a regional office in Singapore that provides a range of “best of breed” technology solutions and services to the media, hospitality and related industries across Asia Pacific. McLaren Media was formed in May 2008 as Asia Pacific’s leading Hotel on premise marketing organisation delivering significant advertising revenue to hotels and enhanced consumer and corporate relationships leading to increased core business. McLaren Media has now expanded its services into the digital arena after successfully implementing several campaigns for some of Australia’s top advertisers through the TubeMogul network. Along with general online video advertising sales, the team at McLaren will be working closely with advertising agencies to create and implement new strategies that will put advertisers at the forefront of online video marketing.
McLaren Media
Grant McNicol
+61 2 92315320