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International Brangus Breeders Association

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International Brangus Breeders Association Announces the Re-launch of the Commercial Website

The IBBA has re-launched the commercial aspect of the association’s website. This new site contains helpful and important information for both the commercial and registered producer. It is a user friendly format that is more navigable and will help better introduce cattlemen and women to the Brangus breed.

San Antonio, TX, March 28, 2010 --( The new site is easier for producers to learn about Brangus cattle and the many benefits they provide to the beef industry. The OptimaxX and Brangus Gold programs are outlined and explain how they can help commercial and registered producers earn premiums for their cattle. There are also links for upcoming events such as sales and field days. A viewer can also easily locate a breeder and find cattle for sale private treaty. The current and past issues of the Brangus Journal and Frontline Beef Producer are able to be viewed online.

In the near future there will be a Brangus Stockyard link that will enable a person to view OptimaxX feeder cattle and Brangus Gold replacement females that are for sale. This is one of the new marketing tools IBBA is putting in place to help commercial cattlemen and registered producers alike.

Dr. Joseph Massey, IBBA Executive Vice President, states “The new commercial website is designed to be more intuitive. It should help cattlemen and women find Brangus facts, cattle of interest, locate breeders, EPD’s and performance statistics.”

Grant Keenen, IBBA Director of Commercial Marketing Programs, explains “The idea and purpose of the new website is to provide our members and their customers, the commercial cow-calf producer, the best on-line data and information we possibly can. This includes insight into our commercial marketing programs, OptimaxX and Brangus Gold, and how they can be used as an identification and marketing tool that will positively influence their bottom line.”

Please visit the new IBBA website at Feel free to contact Grant Keenen at (417) 540-6570 with any commercial marketing questions. Please contact the IBBA office at (210) 696-8231 with any membership or registry questions..

About International Brangus Breeders Association
The IBBA empowers members to advance the quality, reliability and value of Brangus and Brangus influenced cattle; provides innovative programs and services which enhance the economic well-being of members and commercial customers.

Contact Information
International Brangus Breeders Association
Grant Keenen
210 696 8231

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