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Foxtrot Printing

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In anticipation of eBay's strict new performance standards, eBay Sellers worried about losing "top-rated" status turn to for help with informing Buyers about DSR's.

Fort Washington, MD, March 30, 2010 --( Big changes are coming to eBay, and eBay Sellers are gearing-up in anticipation. In April 2010, eBay raises the minimum standards that Sellers must meet in order to qualify for the coveted "Top-rated" status, which rewards them with preferred placement in search results and discounts on eBay fees. eBay's renewed focus and strict enforcement of the Detailed Seller Ratings (DSR's) will put many Sellers at risk of losing those privileges.

After each eBay sale, customers may rate the Seller's performance on a scale from one-star to five-stars (with five-stars being the best rating). Sellers are graded in four critical areas: Accuracy of the listing; Communication with the Buyer; Shipping speed; and Shipping charges. These DSR ratings are given anonymously, and the average scores for each Seller are available for customers to review.

As the deadline for the new stringent requirements draws near, a sense of urgency is spreading among the community of eBay Sellers, who are using online discussions forums and blogs to voice their concerns. Charlie Foxtrot (owner of Foxtrot Printing) says, "Based on many conversations and emails I've received from eBay Sellers, they're clearly worried that Buyers don't have enough information about the DSR program."

These Sellers, in an attempt to get their customers to understand the finer points eBay's feedback and DSR system, are turning to Foxtrot Printing ( for help in getting the message out.

Foxtrot Printing provides eBay Sellers with a variety of "Feedback Reminder" stickers and "DSR Information" stickers. The colorful stickers (about 2-3" in size) contain "thank-you" messages along with friendly wording that briefly explains some often misunderstood points about eBay's DSR program. The labels also urge Buyers to follow-through with positive feedback comments and reward the Seller with 5-star DSR scores. Typically, these stickers are placed on packing slips and invoices. Some are used on the outside of packages to draw attention to the postmark shipping date.

Other messages remind Buyers that the Seller is eager to resolve any issues, and in the event there are problems with the sale, the Buyer is encouraged to first contact the Seller before resorting negative feedback or low DSR scores. (Novice eBay Buyers often don't realize that feedback and DSR scores are permanent, and once given, cannot be retracted, even if the situation is handled to their complete satisfaction.)

In addition to the general-purpose labels, eBay Sellers are also using stickers that are targeted to specific DSR categories (e.g. "Shipping Charges") a Seller might be struggling with.

Foxtrot Printing, also selling on eBay under the user name of "Charlie.Foxtrot" (pronounced "Charlie-dot-Foxtrot"), has its own eBay customer feedback and testimonials as evidence of the success and improvement that eBay Sellers are seeing with their DSR scores.

Jim "Griff" Griffith, eBay's foremost education expert and author of "The Official eBay Bible," has recommended these labels to Sellers on his eBay-radio talk show and blog posts. The customer service reps at eBay's telephone help-desk have also directed concerned Sellers to Foxtrot Printing for assistance.

Charlie Foxtrot reminds Sellers that it's impossible to guarantee results, explaining that "Human nature is unpredictable. A sticker can't literally force people to do something they don't want to do. However, you can explain, guide and encourage them. That's usually all it takes."

He continues, "More than half of our eBay business comes from repeat customers. That's a pretty strong indicator that these things really work, and that Sellers are successful in getting the message out."

About Foxtrot Printing:
Foxtrot Printing is an Internet business that offers desktop publishing, design services, custom printing, and a variety of personalized gifts. Based in Fort Washington, MD (the metro Washington, DC area). Foxtrot Printing has been doing business at for over three years, and on eBay (as user-ID: Charlie.Foxtrot) for nearly ten years.

Contact Info:
eMail: foxtrotprinting-press (at)
Phone: 301-458-7411

Contact Information
Foxtrot Printing
Charlie Foxtrot

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