Lennar Partners with SCAD on Latest Video Contest

Homebuilder Awarding One Lucky SCAD Student a $10,000 Cash Prize

Charlotte, NC, March 31, 2010 --(PR.com)-- Lennar, one of the nation’s largest homebuilders, is teaming up with the Savannah College of Art and Design for its latest video contest.

The homebuilder is giving SCAD film students an opportunity that could change their fortune, offer fame and provide lots of cash.

The assignment given to SCAD film students is simple: Submit a 30-second video telling the homebuilder “why it’s cool to own your own Lennar home.” There are no creative restrictions. The field is wide open for artistic expression.

The winning student receives a cash prize of $10,000 and $5,000 will also be donated to the SCAD university. The winning video entry will be put on an array of social media sites, including YouTube and could possibly run as an upcoming Lennar television commercial.

“We thought this would be a creative way to find out what is on the minds of this younger demographic when it comes to owning a home versus conducting traditional research,” said Andrea Berenfeld, Regional Vice President of Sales and Marketing for Lennar’s Southeast Region. “It’s an opportunity for us to blur the lines between the homebuilding industry and art. It also allows us to give back to this important artistic community.”

The call for entries from SCAD film students is from March 29 to May 17. The winner will be revealed on May 27, 2010.

Lennar plans to partner on similar contests with additional schools around the country in the next few months.

For more information about the contest, visit www.SERvideocontest.com.

For more information about SCAD, visit www.scad.edu and for more information about Lennar, visit www.lennar.com.

Lennar is one of the nation’s premier builders of new homes for all generations. The homebuilder understands the quality, customer service and lifestyle needs of today’s new homebuyers.

About Lennar Corporation
Lennar Corporation, founded in 1954, is headquartered in Miami, Florida and is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and retirement homes in Communities that cater to almost any lifestyle – such as urban, golf course, Active Adult or suburban Communities. Currently the company builds homes in 17 different states in some of the finest markets across the country.

About SCAD: The University for Creative Careers
The Savannah College of Art and Design is a private, nonprofit, accredited institution that offers bachelor’s and master’s degree programs in 46 majors. Visit www.scad.edu.

Brandi McDonald