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What’s Up Interactive Launches New Web Site for ADI

Atlanta, GA, April 02, 2010 --( Atlanta interactive marketing agency What's Up Interactive has launched a newly designed Web site for performance management consulting firm ADI,

The new site features a flash carousel and rotating homepage messaging that encompasses the capabilities and solutions offered by the firm, which focuses on helping its clients accelerate business performance through positive, practical approaches grounded in the science of behavior.

The site is designed to be an easy-to-navigate experience for those looking to improve their business or their personal effectiveness. The site’s case studies, media center, and Insights section offer articles, case studies, and blog posts on topics that are top of mind and critical for business success. What's Up also launched Aubrey Daniels' personal blog last year, and has produced a series of videos and podcasts with Daniels himself.

"I'll be honest: there was a significant fringe benefit to working on this Web strategy and development project for ADI," says What's Up CEO Richard Warner. "I got to spend quality time with ADI's founder, Aubrey Daniels, as we produced the videos and podcasts. For an entrepreneur and manager, I can tell you, this is life-changing stuff. Aubrey helped me re-think the way I run my company. It's risky for me to say, but I'd almost pay him to do this!"

“We couldn’t be happier with the outcome of our re-designed site. We wanted a user friendly site with a fresh look that provided many ways for visitors to find the information they were looking for,” states Darnell Lattal, CEO. “What’s Up did a stellar job helping us with what we envisioned; it really came to life with the re-launch.”

About What's Up Interactive
What’s Up Interactive is a relationship-driven interactive marketing agency dedicated to growing our customers’ businesses. What’s Up delivers creative Web site design, development and technology; multimedia solutions including video and podcast production and innovative search and social media marketing. Our clients include The Coca-Cola Co., Georgia Lottery, Georgia Aquarium, and Fox Television Stations, among many others. To learn more, please visit, and follow us on twitter here:

Contact Information
What's Up Interactive
Maureen Streett

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