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Conversion-Driven Marketing Agency 90octane Hires Lauren Calkins as Storyteller

Calkins will bring her SEO, PPC advertising and lead generation expertise to the Denver marketing agency's content department.

Denver, CO, April 02, 2010 --( Conversion-driven marketing agency 90octane has hired Lauren Calkins as Storyteller. Calkins will support 90octane's creative team in crafting messaging for search engine optimization (SEO), pay-per-click (PPC) advertising and online lead generation programs, and in promoting and advancing 90octane's brand offerings.

Calkins received her B.S. in Journalism: Advertising from the University of Oregon in 2000 and earned her M.A. in Mass Communication Research from the University of Colorado at Boulder in 2005. Prior to joining 90octane, she held positions as an Editor at WorldWIT, an on- and offline discussion group for women in business and technology, and as a Producer at interactive agency texturemedia, both located in Boulder, CO.

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. Visit for more information.

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Rosemary Dempsey

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