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National Retail Federation Praises 2X Virtualization Technology

The National Retail Federation’s magazine, STORES Magazine, showcases the benefits of 2X virtual computing technology to 55,000 retail managers and executives.

Dallas, TX, April 03, 2010 --( 2X Software today announced its extensive coverage in the trademark magazine of the National Retail Federation, STORES Magazine, in their March 2010 issue. In his article “Balancing the Load,” STORES Magazine writer M. V. Greene notes that “thin-client computing makes sense in retail because industry applications typically do not require full-blown computing protocols,” quoting 2X Software CEO Nikolaos Makris as stating that centralized business data solutions can only be implemented “if you have full control of the technology, which means virtualization.” As evidence of the benefits virtualization technology can provide to retailers, the author points to the implementation of 2X virtual computing products at apparel retailer M.J. Soffe, where IT Infrastructure Manager Ian Thieme notes that due to 2X virtual computing improvements, “if there is an issue with the system, we know about it fairly quickly, without have to go out to a desktop and spend a lot of time trying to research what the problem could be.”

2X Software CEO Nikolaos Makris stated, “We are always pleased to work with such reputable organizations as the National Retail Federation in explaining the significant benefits of virtual computing solutions to audiences of all types. We look forward to continuing to expand our retail presence, as our products continue to grow retailers’ margins through increased IT cost savings.”

To read the full STORES Magazine article, please visit:

About 2X
2X Software Ltd develops enterprise server-based virtual computing software, enabling desktop virtualization and application streaming on personal computers and thin client devices. Its product line, which includes the award-winning 2X VirtualDesktopServer and 2X ApplicationServer, is easily scalable, installable, and manageable with straightforward licensing, resulting in product prices far below those of competitors. For more information, please visit:

About STORES Magazine
STORES Media is the publishing and communications group of the National Retail Federation (NRF), the world’s largest retail trade association. STORES Media offerings include STORES Magazine, STORES Digital Edition , STORES Mobile Edition ,, STORES Knowledge Series, STORES First Edition, STORES Retail Deals and STORES LPinformation.

STORES products report on the broad spectrum of strategic issues facing senior retail executives, including: retail technology, supply chain and logistics, credit and payment systems, loss prevention, human resources, online retailing, communications, marketing, merchandising and other vital store operations. NRF’s membership comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry’s key trading partners of retail goods and services. For more information, please visit:

Contact Information
2X Software Limited
Ryan Pope
+1 866 970 6262

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