Dallas, TX, April 03, 2010 --(PR.com
)-- InSite Interactive is proud to announce the launch of the new National Parkinson Foundation (“NPF”) web site, located at www.parkinson.org.
NPF was already in the process of updating their brand, and was on a tight deadline when InSite was brought into the game to redesign and redevelop their feature and content rich web site. After listening to the client’s needs and brainstorming ideas, InSite planned for a solution that would fit the foundation’s vision.
The new web site includes helpful content for everybody touched by Parkinson’s disease: patients, family members, caregivers and medical professionals. With such a wealth of information, including over fifty custom videos, InSite worked overtime to make the articles and other content stand out, and remain findable.
Also included are sections for e-commerce and innovative methods for making donations and personalized fundraising. InSite leveraged existing tools and technologies to make the most of NPF’s budget and tight timeline. The fundraising section and user discussion forums use third-party tools that InSite customized to ensure a common design that creates a consistent and seamless user experience throughout.
This site provides a platform for expandability, self–management and future growth that will continue to position NPF as the authoritative voice for Parkinson’s education and support.
InSite President, Adrienne Cornelsen, commented, “It is always satisfying to work with people and organizations that are making a positive contribution to society. The NPF team is committed to serving the needs of Parkinson’s patients and families, and we are proud to be included on their team. We look forward to continuing to evolve their web presence and leverage technology in order to serve that mission.”
“InSite Interactive helped us create a web site that is visually appealing, uncluttered and easy to navigate. Parkinson.org is now the premier online resource for the Parkinson’s community,” says Joyce Oberdorf, NPF President and CEO. “This site puts the needs of the community first and consolidates all available resources in one place.”
About InSite Interactive
InSite is an interactive agency that finds creative and innovative ways to leverage the latest in web-based technologies to improve our clients’ marketing and communications efforts. After studying the challenges facing our clients, we devise smart, strategic solutions that deliver measurable results. Solutions that further marketing campaigns, automate processes, extend brands, position new products. Solutions that resonate with their target audience. Solutions that fuse leading-edge technology and award-winning creativity.
InSite employees include industry leading graphic designers and programmers, as well as a professional project management and interactive strategy team. InSite is a privately-held, woman-owned small business. Learn more about InSite Interactive at www.insite.net.
About the National Parkinson Foundation
Since its inception more than 50 years ago, the National Parkinson Foundation has worked to address the unmet needs in Parkinson’s care and treatment. In 2010 and beyond, NPF works every day to improve the quality of Parkinson’s care through research, education and outreach. For more information, visit www.parkinson.org or call 1-800-327-4545.