Army Awards Eight Students in Pennsylvania with a Brand Ambassador Internship

The US Army partners with McCain Ericson and UD On Campus to promote post graduate opportunities to university students.

Harrisburg, PA, April 03, 2010 --( The Harrisburg recruiting battalion has hired eight students at local universities to be the Army Strong Brand Ambassador Interns. This internship will provide the students with the chance to gain professional work experience and school credit while engaging the student body. While skills’ training in the Army is always a priority, so is encouraging college attendance or take continuing education courses.

In a new partnership with UD on Campus (UDOC) and McCain Erickson (agency of record) for the U.S. Army, announced that they will award internship’s at eight Pennsylvania Universities for marketing, advertising and business undergraduate degree students. These paid internships have been awarded to students to introduce young people to a variety of U.S. Army education programs and related careers while developing future leaders.

The Army Strong Brand Ambassador program was created to provide skills training while providing college internship credits to those awarded the opportunity. This program will assist in educating college students about U.S. Army programs offered to them through their peers. Ambassadors will work to create brand awareness at pre-existing events like Greek life parties, organization meetings, sporting events, etc. The ambassadors will learn all aspects social media networking well through the ambassador Facebook page, This internship program will be executed during the 2010 Spring and Fall semesters at each university under direction of UD on Campus (UDOC). All events will fall in line with university policies and on-campus marketing guidelines.

Business Management major and student at California University, Rachel Wagner was asked why she accepted this internship; “It's always great to work independently and to challenge yourself to see what you can do. I was interested in the internship to test my creative abilities. I realized, also, that it gave me a chance to do what I really love doing: talking to people about something that can genuinely help them.” Though people know what the Army is, the post-graduation opportunities that are available aren't clear to everyone.

Rachel will serve as a liaison between the students of Cal U and the local recruiting office in order to build a long lasting, mutually beneficial relationship between the two. Internships have also been offered at Penn State – Fayette, LaRoche College, Carnegie Mellon University, Kutztown University, Franklin and Marshall, Slippery Rock University and Lehigh University.

With 150 career opportunities, on-the-job training and financial support for college, the U.S. Army is a great resource for success. The U.S. Army has the world’s strongest and most respected ground force, learning leadership skills that will last a lifetime.


For more information about the Army Strong Brand Ambassador Internship Program or the U.S. Army please contact Staci Cretu, Chief, Advertising and Public Affairs, U.S. Army Harrisburg Recruiting Battalion or visit
US Army
Staci Cretu