Consumers Still Spending on Pets in Recession

Trends in the pet market show pets are more like family.

Los Angeles, CA, April 20, 2010 --( According to the American Pet Products Association’s (APPA) 2009/2010 National Pet Owners Survey, owners are embracing their pets as true members of the American family. This could be a contributing factor to why spending in the pet market, despite the recession, saw an increase from $43.2 billion in 2008 to $45.5 billion in 2009. Spending in 2010 is expected to reach $47.7 billion. Companies such as Beasty Bling, a high-end pet jewelry brand, and Dog Boutique, a lush West Hollywood pet product retailer, are seeing sales increase.

“We love our pets as we do our children, and what parent wouldn't make sure that their child’s needs were met before theirs,” said Kate Noto, designer and CEO of Beasty Bling. “Purchasing items such as pet jewelry doesn't seem like a sacrifice because we get so much pleasure from pampering our pets.”

In the same survey, the APPA points out trends to look for in 2010: big name companies offering lines of pet products; an increase in pet product retailers; upscale and couture pet accessories; pet grooming and pet friendly hotels among others. While most will be spending an estimated $18.28 billion on pet food, pet supply purchases come in second at $11.01 billion.

“Purchasing an occasional toy or sweater for your pet brings you more pleasure and less guilt than purchasing something for yourself,” said Chris Price, owner of DOG Pet Boutique in West Hollywood. “Customers are also purchasing pet products that make living with a pet easier.”

As owners give so much to their four legged companions, the favors are not going unreturned. The APPA lists studies on the health benefits of pets. People who own pets have lower health care costs and fewer doctor visits, pets can help fight depression, prevent heart disease and can lower your blood pressure.

About Beasty Bling
Beasty Bling is a pet jewelry brand that exemplifies the unbridled love and affection we have for our pets and fashion. Each design joins precious and semi-precious stones, metals and found objects that emanate low-key luxury. Beasty Bling preps pets in neckwear similar to what we find in our own jewelry box. Each piece is uniquely hand crafted but recognizable by its functional toggle and select materials.

About Dog Boutique
D.O.G. (dee-oh-gee) Pet Boutique is a world re-known pet boutique located in the heart of trendy West Hollywood, CA. A favorite hotspot for furry fashionistas and A-List Celebrities Pets, they carry today’s hottest doggie fashions and designer pet accessories.

Beasty Bling
Ashley Colette