New Identity for Tower Hamlets Summer University Designed by Williams Murray Hamm
Since 1995 Tower Hamlets Summer University has provided young people in London with free courses and activities to give them the experience, skills and self-belief they need to make the most of their lives. Courses are as diverse as ‘How to DJ’, ‘Intro to Arabic Language’, ‘Thai Cooking’ and ‘Intro to Strategic Marketing’.
In 2009, Williams Murray Hamm was asked by Summer University to develop a differentiated and ownable brand identity that would be unique enough to be protected and trademarked in order to franchise the model across London and beyond.
Summer Uni is not like normal academic institutions. Fundamentally unconventional and unacademic, it is about innovative learning for extraordinary people. The brief to Williams Murray Hamm was to bring the dynamism and vigour of the brand’s personality to life through design.
The name ‘Futureversity’ was adopted, moving away from the more generic ‘Summer University’. The new identity is derived from the idea of fly posting and runs the strapline ‘Where Things Can Happen’. It expresses the offer in a way that positions Futureversity as education without the establishment for the Facebook generation.
WMH created the brand identity, communication materials, guidelines, and launch animation.
About Williams Murray Hamm
Established in 1997, Williams Murray Hamm set out to offer clients an alternative to the intrusive logos and graphic formulas that had become commonplace in the world of 80s and 90s brand design. It seemed to us that robust ideas were of much greater value to clients than decoration and derivation.
With the help of some fearless clients, WMH has gained an international reputation for creative and commercial success. We have won major awards at D&AD, Design Week, Clio and New York Festivals and been named No 1 for Branding in 2004/05/06/07/08 (Design Week) and No.1 for Design Effectiveness 2003/04/06 by the DBA for work with clients like Clipper Teas, Cobra and Sainsbury’s.
This has led to Garrick Hamm being appointed D&AD President for 2008/9 and WMH featuring in The Guardian’s ‘Top 50 Hottest Names in Design’.
To view more innovative designs by Williams Murray Hamm visit www.creatingdifference.com
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