MMI Public Relations Staff Join Panel Discussions at PR Student Society of America’s PR Day

Raleigh, NC, April 10, 2010 --( MMI Public Relations (, a Raleigh-based, full-service public relations firm, has announced that Gloria Lesher, senior writer, and Bobby McDonald, new media specialist, will participate in panel discussions at N.C. State University’s Public Relations Student Society of America on Tuesday, April 13, 2010 at the McKimmon Center located at 1101 Gorman St. in Raleigh. Lesher will participate in the “Writing In PR” panel and McDonald will participate in the panel on “Social Media PR.” These two panels are part of an all-day event for students called PR Day, which includes additional sessions on event planning, nonprofit PR, corporate PR, crisis communication, career development and a career fair with the NCSU Career Center.

New Media Content

MMI Public Relations’ Twitter account

MMI Public Relations’ “Be Heard” blog

MMI Public Relations’ YouTube channel

“I am looking forward to participating in NCSU’s PR Day and the panel on PR writing,” said Lesher. “PR writing is not just about news releases, talking points and award nominations anymore. The opportunities for writers in the field of public relations are expanding with the advent of blogging, podcasting, tweeting and the endless content demands of the Internet.”

“Changes happening in public relations and social media are linked,” said McDonald. “As both public relations and social media professionals, it is our responsibility to dive in headfirst, and figure out the tools of the mobile Web and how they can be used. Location-based technologies will play a huge role moving forward, and we will see traditional media continue to move online en-masse.”

- Lesher is a ghostwriter and has contributed to chapters for nonfiction books and written hundreds of published articles for clients in national/regional magazines, newspapers and trade publications, both online and print. She is a member of the Public Relations Society of America (PRSA).

- McDonald develops instructional and PR videos, Facebook pages, podcasts and Internet projects such as Google maps and Ning sites. A veteran blogger, he mixes traditional PR with new media strategies to create effective PR campaigns, strengthening client marketing initiatives through online tools, Google Analytics and search engine optimization (SEO).

About MMI Public Relations:
MMI Public Relations is a Raleigh-based, full-service PR firm that helps its clients start big conversations and make powerful connections. With a strong base in traditional public relations tactics, MMI has strategically evolved into a market leader in emerging PR tools such as social media, online video and podcasting. MMI works with firms and individuals in a wide spectrum of industries across the nation. Ranked among the Triangle’s top four PR firms and in the top 10 percent nationally, MMI is the recipient of more than 50 awards in the public relations arena as well as in the community. For more information, call (919) 233-6600 or visit the MMI Public Relations Web site at

About The Public Relations Student Society of America:
In 1968, 20 years after its own establishment, the Public Relations Society of America (PRSA) founded the Public Relations Student Society of America. The declared purpose of PRSSA is to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners. For more information, call (212) 460-1474 or visit the Web site at

Jake Potter
MMI Public Relations
(919) 233-6600

MMI Public Relations
Patty Briguglio