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CallTower and Nevotek Deliver Dynamic Hospitality Applications as Part of New Hotel-Focused Hosted Voice/Data/Internet Services

CallTower’s Secure, Outsourced Voice and Data Service Allows Hospitality Industry to Increase Occupancy, Reduce Overhead and Customize Traveler-Based Content

San Francisco, CA, November 14, 2006 --(PR.com)-- CallTower, Inc., the leading provider of hosted intelligent communications and collaboration services for dynamic businesses, today announced the company has signed a license and partnership agreement with Nevotek, Inc., a leader in hospitality telephony solutions that converge data, voice and video onto Cisco® color touch screen phones in hotel guest rooms. 

Under terms of the agreement, CallTower will license the Nevotek hospitality software which provides hotels and hospitality organizations with a comprehensive suite of applications for Cisco’s color touch screen-based IP phones. As part of the partnership, Nevotek will offer CallTower’s hosted voice and data services and applications to its existing and new customers, as a member of the CallTower Hosted Partner Program. 

This integration eliminates the maintenance costs of managing on-premise telephony, Internet service, and guest services systems as hotel and hospitality groups can now seamlessly provide these services without having to purchase and manage an on-premise PBX. The CallTower Hospitality Suite can lower costs, provide superior guest services, and as a result, transform the hotel telephony back into a revenue generator.

Hospitality Market Seeks Differentiator – Adding Revenue and Improving Guest Services
Historically, phone systems were a reliable revenue generator for hotels. With the advent of cell phones and handheld wireless devices, hotel PBX systems became merely a necessary expense. Now, however, a hotel’s phone system can be a powerful differentiator, and can attract clients and produce revenue in ways that traditional phone systems simply cannot do. 

CallTower’s Hospitality Suite, is built on Cisco’s® CallManager technology, and allows hotel owners/managers to connect, with one common infrastructure, phones, high speed Internet, energy management, the room mini-bar, operations, reservations, marketing and services. Guest room phones can display local and home weather, stock quotes, local dining options, a local directory, currency rates, airport schedules, daily room service menus, and the ability to view the list of members of a group at the hotel, then directly dial them. 

“It’s clear that the hotel telephony environment is changing fast, and hotels and hospitality organizations must adjust quickly to respond to this change. Unified communications is inevitable in hospitality for delivering the advanced services to fulfill the expectations of today’s hotel guests. CallTower’s Cisco®-based hosted voice and data infrastructure and advanced capabilities, when combined with Nevotek’s hospitality applications, provide forward-thinking and growing hotels with the advanced telephone and internet infrastructure they need to increase their profitable room occupancy and deliver personalized services directly to the traveler,” said Tankut Turhan, Nevotek’s Chairman. “CallTower has demonstrated reliability and advanced, secure voice and data services on a hosted basis that will allow hoteliers to harness the power of IP telephony without major infrastructure and technology personnel investments.” 

“As more and more hotels and hospitality organizations recognize the critical role that broadband connectivity plays in today’s business world, and how travelers want advanced, low-cost communication, they are looking to companies such as CallTower and Nevotek to develop new applications that seamlessly deliver the features their guests want,” said Mark Harris, Executive Vice President of Sales and Marketing for CallTower. With CallTower, hotels can reduce their capital expense for telephony and data, add collaboration and communication applications, and immediately deploy and benefit from the features, functionality and revenue generated.”

About Nevotek
Nevotek is a young, new world company focused on developing advanced, IP-based multi-media applications for the communications sector. IP PBX systems are the foundation for the Nevotek Application Suites where several vertical business applications, such as hospitality, form the baseline for Nevotek product lines that are recognized worldwide as innovative, scalable, revenue generating and productivity enhancing solutions for businesses. 

As the world of telecommunications advances, old telephony voice/data technologies are being replaced with IP Packet-based systems. Nevotek's mission is to create market-leading, secure, advanced IP-based convergence applications for businesses. For more information, contact Nevotek at www.Nevotek.com

About CallTower
CallTower, Inc. is the leading provider of hosted enterprise-class communications and collaboration applications and services for growing businesses nationwide. CallTower’s solutions enable companies to conduct process transformation and to leverage their voice and data communications into a strategic competitive advantage in today’s market. 

CallTower’s secure, Always-On voice and data services provide companies with enterprise-class reliability, a single point of support, productivity enhancing features, a comprehensive scalable suite of vertical market applications, all communications hardware (including a T-1 line, routers, switches, and phone handsets), and 24/7 service for a fixed monthly fee. By using CallTower’s solutions, growing businesses – companies with multiple offices and from 20-10,000 users – can now receive the same class of communications reliability and service traditionally reserved for Global 100 corporations. 

Headquartered in San Francisco, CallTower has operations in Salt Lake City and Oklahoma City, and sales offices throughout the United States. More information on CallTower can be found on the Internet at www.CallTower.com.

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CallTower and the CallTower Hospitality Suite are trademarks of CallTower, Inc. All other product and firm names mentioned are the property of their respective owners and are mentioned for identification purposes only.
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CallTower, Inc.
James Strohecker
415-869-8900
www.CallTower.com
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