Panel of Business Leaders Discusses ECM at AIIM Expo + Conference

This news announcement showcases a panel presentation that is designed to help business leaders maximize their enterprise content management implementations. The presentation will take place at the 2010 international AIIM Expo + Conference in Philadelphia, Pennsylvania, on April 20.

State College, PA, April 11, 2010 --( Representatives from Optical Image Technology (OIT), ibml, Unitrin Direct® Auto and Home Insurance, and The Association for Work Process Improvement (TAWPI) will lead a discussion about enterprise content management (ECM) technology at the 2010 AIIM Expo + Conference in Philadelphia, Pennsylvania. The session, which is designed to help business leaders realize their return on investment from ECM, will take place on April 20 at 4:05 PM at the Pennsylvania Convention Center in Philadelphia.

Recognizing that many ECM implementations fail to reach their potential not because of the technology, but because of the way organizations leverage it, panelists will offer recommendations to help attendees reevaluate their existing systems to achieve superior process improvement. The benefits of optimized document scanning, data capture, workflow, and process integration will also be discussed.

Jerel Titus of Unitrin Direct, Mark Brousseau of The Association for Work Process Improvement (TAWPI), Jim Bunn of ibml, and James Thumma of Optical Image Technology comprise the panel. Entitled Improving ROI by Thinking Outside the Box: Unconventional Uses for a Conventional ECM System, the session will offer best practices and "lessons learned" on improving payback on ECM investments. Attendees also will have the opportunity to share the ECM pitfalls that they've encountered, and pose their toughest challenges to the panelists.

“A lot of organizations think that they’re using ECM to its fullest capabilities. The reality is that if you’re only using ECM for basic storage, archival, and retrieval, you’re barely scratching the surface of the technology’s potential. Unitrin Direct is a shining example of an organization that is leveraging this technology and reaching the potential to which so many organizations aspire," said Jim Thumma, vice president of sales, marketing and professional services at Optical Image Technology. "We will show organizations how to take their ECM implementation to the next level. We’ll help them take a holistic view of their organization, and offer strategies for integrating data capture and workflow with multiple technologies. Attendees will walk away with ideas to dramatically increase the return on their ECM investment in terms of improved efficiency, revenue, and customer satisfaction.”

"There's no question that ECM technology can drive better business outcomes," said Jim Bunn, national business development manager at ibml. "But organizations must take a holistic view of their document-driven business processes, starting at the point of capture, and rethink the way they automate those tasks to ensure that they are getting the most out of their technology investments. Success isn't just about the technology; it's about operational excellence."

Optical Image Technology
Laurel Sanders