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The Rock and Roll Emporium

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Never Before Published Beatles Photos April 21 at the Rock and Roll Emporium for Surf City Art Walk in Huntington Beach

Huntington Beach, CA, April 16, 2010 --( Rare, candid never before published photographs of The Beatles will be unveiled at The Rock & Roll Emporium on April 21, 2010 to coincide with the Surf City Art Walk.

These never before published photographs of The Beatles were taken at a press conference held at the Capitol Records building in Hollywood, CA on Sunday August 28, 1966. The Beatles were in Los Angeles that day accepting their Gold RIAA awards for one million advanced sales of their latest album, Revolver. They were also scheduled to perform their next-to-last live concert, that night at Dodger Stadium.

“A customer of ours brought these photographs to our attention. He told us he found some ‘pretty cool Beatles photos he had forgotten he had for the past 44 years’ and brought them in to show us. We were pretty amazed at what we saw. I had seen some other shots from this conference, but never these particular shots. The expressions are pretty telling about what was happening at this particular time in The Beatles history,” said Andrew Kirby, Managing Partner of The Rock and Roll Emporium.

1966 was a turning point year for the Beatles. Beatle-mania was waning and anti-Beatles sentiment was growing worldwide. These photos were taken just eight months after John Lennon’s remarks about the Beatles being more popular than Jesus; two months after the release of the infamous “butcher cover lp”; and only weeks after their disastrous tour of Japan and the Philippines.

One month after these photos were taken, in September of 1966, John Lennon flew to Spain to star in the movie “How I Won the War”. Two months after that, he met Yoko Ono for the first time, and just nine months after this press conference photo session, the Beatles would emerge from the studio in full psychedelic gear as, ‘Sergeant Pepper's Lonely Hearts Club Band.’

These images show the Beatles at a difficult time in their career, even though their future was very bright and about to change dramatically. With their decision to stop touring, and work only in the studio, the Beatles were in the process of reinventing themselves, a generation, and the world of music.

These limited edition images will be available for purchase starting April 21 and continuing through June 21, while supplies last. The images are direct negative to photographic print processing and numbered with a certificate of authenticity.

The Rock and Roll Emporium is a leading resource for those who want to live the "Rocker Lifestyle" and is a major attraction for downtown Huntington Beach, CA--Surf City, USA. The store has collected authentic autographed guitars; drum heads, photos, collectibles and officially licensed Rock & Roll apparel and accessories from many of the best-known and respected artists in the world. For more information, call 714-960-4040.

Contact Information
The Rock and Roll Emporium
Kate Kirby

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