Owner of Tennessee Charter Bus Company Makes a ‘Wise’ Choice to Fund Educational Public Awareness Campaign Using a Portion of His Company’s Parts Purchases

Motorcoach operators and coach manufacturers collaborate to generate long-term, sustainable revenue for not-for-profit organization whose sole purpose is to promote public awareness about the availability, selection, usage and benefits of motorcoach transportation.

Denver, CO, April 17, 2010 --(PR.com)-- Alan Wise, of Wise Coaches, Inc. (Nashville, TN) was the first charter bus company to enroll in a new program that will help fund the Motorcoach Council’s educational outreach, a public awareness campaign that aims to shift public perceptions and change consumer preferences in favor of motorcoach travel as opposed to planes, trains and single-occupant automobiles. More than 100 motorcoach companies throughout the United States and Canada participate in the Motorcoach Council’s “Get Motorcoachified” campaign, and display consistent and unified messages to the consumer via ‘rolling billboards,’ or ads on the sides of their coaches.

To fund the campaign, motorcoach operators large and small can not only purchase campaign bus wrap graphics, but can now also enroll in a voluntary, opt-in parts program where operators donate one half of one percent (.005) of their net parts purchases through participating coach manufacturers such as Motor Coach Industries (Schaumburg, IL), ABC Companies (Faribault, MN) and Prevost/Volvo (Sainte-Claire, Quebec) who will additionally match the operator contributions.

Alan Wise operates vehicles manufactured by all three of the participating coach vendors and therefore elected to enroll in each of their parts programs organized by the Motorcoach Council. “I’m grateful for all that the Council has achieved and want this campaign to prevail,” said Wise.

“Prevost and many of our customers recognize the value of such industry promotion and we look forward to contributing together for success,” said Jack Forbes, Prevost Vice President Parts Sales.

Other motorcoach operators and charter bus companies who have also recently enrolled in the Council’s new parts program include Archway Bus (West Warwick, RI); Windstar Lines, Inc. (Carroll, IA); Riteway Bus Service, Inc. (Richfield, WI); Vandalia Bus Lines, Inc. (Caseyville, IL); and All Aboard America! (Phoenix, AZ).

“Buying parts is something we all do as motorcoach operators,” expressed Callen Hotard, President of Calco Travel and Hotard Coaches, and founding partner of the Motorcoach Council. “I encourage every operator in North America to sign up knowing that our collective support is required to increase awareness.”

Operators may contact the Motorcoach Council’s Executive Director, Heather Horton at 720-449-9000 or email pr@MotorcoachCouncil.org to get involved with Council initiatives, purchase campaign bus wraps, and/or enroll in the Motorcoach Council’s new opt-in parts programs.

In the coming months, the Motorcoach Council aims to develop a series of public service announcements funded by grants, strategic partnerships and the revenue streams currently in place.

“Motorcoaches are a greener, more affordable, convenient and practical way to travel,” stated Horton.

According to the research published by the American Bus Association, a single motorcoach can not only remove 55+ cars off the road, it also provides 184 passenger miles per gallon of fuel; whereas single-occupant automobiles, in contrast, achieve 28 passenger miles per gallon.

"We want Americans to go coach, and go green,” said Horton. "If you haven't ridden a 'bus' since grade school, try one. The luxury and modern amenities will surprise you." For more green travel tips or to book a trip, visit www.GetMotorcoachified.com.

Motorcoach Council, Inc.
Heather Horton
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