Turn Up the Nostalgia, Turn Down Driving Stress

Refresh Your Car, the authority in car air fresheners, has added a contemporary spin to a time-honored scent. The new Very Cherry line of air fresheners strikes a delicate balance between fruity & subtle, creating a pleasant and inviting fragrance.

Bluffdale, UT, April 18, 2010 --(PR.com)-- If ever someone needs to be reminded of simpler times these days, it is when they are behind the wheel stuck in traffic. Long before gridlock, cell phones and smog, there were gas station attendants who faithfully washed windshields and corner drugstores where friends gathered to share cherry sodas. Refresh Your Car – the fastest-growing air freshener for car enthusiasts – has just released its new Very Cherry scent, specifically crafted with nostalgia in mind.

“We wanted to craft a fragrance that was faithful to the authentic cherry cola scent – one that would evoke fond memories and bring a light, joyful air to the vehicle. In Very Cherry, we struck a great balance between fruity and subtle, giving this classic scent a contemporary twist.”

On average, U.S. drivers log 2.5 hours in their car each day. These traveling homes-away-from home serve extra duty as moving kitchens, living rooms, and hangouts. As such, they accumulate all the scents that accompany such heavy traffic, including food and beverage spills, kid and pet odors, and other cumulative smells. Rather than just masking the issue, Refresh Your Car fragrances are paired with powerful odor-eliminating technology that safely neutralizes unpleasant odors for up to 45 days.

The new Refresh Your Car Very Cherry fragrance is available in three popular formats including Oil Wicks, Gel Cans, Diffusers, Auto plug-ins and Vent Sticks. The Diffusers, Oil Wicks and the Gel Cans offer built-in scent control, to provide as much or as little fragrance distribution as desired.

Refresh Your Car’s odor-eliminating car air fresheners (MSRP: $2.49 to $4.99) are available through leading retailers including Wal-Mart, Target, AutoZone, Pep Boys or wherever automotive air fresheners are sold. For more information visit www.RefreshYourCar.com.

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Editor's Note: High-resolution photographs and samples of Refresh Your Car Very Cherry air fresheners are available on a limited basis upon request.

Contact: Kelly M. Mooney | This Just In PR & Marketing | 801.450.1009 | kelly@tji-inc.com

Refresh Your Car
Kelly M. Mooney